Brand & Marketing Manager

BRAND + MARKETING MANAGER

Textile Design and Product Development Studio in the East Village seeking a Brand and Marketing Manager to design and implement written and visual marketing materials for individual textile and flooring brands.

Position type: Salaried; benefits

Understand and effectively communicate brand message using verbal, visual, and written forms of communication

Design and Implement Marketing Collateral, including:

• Manage marketing timelines for new launches
• Design and write copy for launch packages and product romances
• Create presentations introducing each collection to sales team
• Develop color narratives and communicate direction for photoshoots and ads
• Track products for photography, and communication with external PR and branding companies
• Image selection for marketing collateral, including print materials, website, and editorial images
• Create and manage editorial deadlines, contest and award submissions, including product packages
• Develop educational sales props for new launches to convey product narrative and illustrate process.
• Manage and contribute to launch sample rotations and product marketing vignettes.

Manage website updates with new launches; manage domain account

• Develop collateral for website including regular launch updates and blog posts

Developments of CEUs, lectures, talks

Oversee social media accounts

• Generate and organize content for multiple social media platforms
• Collaborate with clients, provide social media content and direction

Manage and update contact lists

• Develop and deploy newsletter content
• Develop and deploy press kits

Contribute to design charrettes

• Create trend reports on color, texture, pattern – distill concepts to clear ideas
• Work with team to provide content to pattern design and marketing materials

Manage Principal’s fine art business

• Organizing photography, brand messaging, marketing collateral
• Creating contact sheets, becoming familiar with work for talks and publication needs

REQUIREMENTS

• BFA/Design background.  Some textile experience preferred
• 2 to 3 years job experience in product design or related field
• Knowledge of A&D/contract interiors
• Discerning eye and interest/knowledge of trends in a variety of design fields, including interiors, architecture, fashion, and industrial design
• Ability to think conceptually and make connections between design and cultural phenomena
• Strong ability to communicate through writing and graphic expression
• Comprehensive knowledge of Adobe Suite and Microsoft Office including Powerpoint
• Ability to understand and connect multiple product needs across moving timelines
• Highly organized, detail-oriented, self motivated worker that enjoys working in a close-knit team environment