Digital Marketing and Promotions Manager job at Pennsylvania Ballet Association | Philadelphia | Art Jobs

Digital Marketing and Promotions Manager


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POSITION:  Digital Marketing and Promotions Manager


POSITION TYPE:  Temp-to-Hire full time

REPORTS TO:  General Manager


The Digital Marketing & Promotions Manager is responsible to plan, develop and execute the digital marketing strategy based on data analyses to increase brand awareness, reputation, patron engagement and lead generation. This position is also the marketing liaison to the dancers.  This position interacts regularly with Marketing and Development, Community Engagement, Karma Agency, the School, Artistic and PBII staff.


Develop and implement the online and social media strategy for the PA Ballet Company, Community Engagement, School and PBII 

Responsible for social media creation, scheduling and posting for all aspects of the Company, Community Engagement, School and PBII, obtaining proofreading approvals

Create, post and select photos with Artistic Director approval for all social media

Review, edit, suppress, and respond to replies left on social media

Maintain and update websites [experience with WordPress desired, not required]

Write, design, create and distribute digital newsletters for school

Pull email lists from Tessitura and create, schedule, distribute group emails using WordFly

Work with Karma Agency to plan, organize, and execute promotional appearances and opportunities to raise awareness of Pennsylvania Ballet, its productions, activities, and dancers

Manage Social Media Calendar scheduling

Foster positive relationships with and knowledge of dancers and artistic staff to recommend most appropriately to promotional opportunities

Create and execute appropriate promotions for individual ballets

Collect and organize approved photo assets for use by all departments

Understand and comply with AGMA regulations for photography and dancer appearances 

Required Skills and Experience

Minimum 3-4 years’ work experience in digital marketing preferably within the non-profit arts industry, particularly dance

Demonstrated experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns

Solid knowledge of website, marketing analytics and CMS tools (WordPress, WordFly, Drupal, Vimeo OTT)

Knowledge of and experience using Tessitura

Proficient in marketing research and statistical analysis

Proficient in working with ad serving tools

Excellent social media skills

Excellent Project Management skills

Excellent writing and proofreading skills

Ability to create and maintain client relationships

Ability to develop and design around current company brand guidelines

Self-motivated and customer-focused

Familiar with financial planning and strategy

Excellent organizational, communication and time management skills

Ability to manage multiple priorities within established deadlines

Excellent attention to detail

Strong interpersonal skills

Educational Requirements

Bachelor’s degree in marketing or a related field


To apply for this position, please send a resume, cover letter to and

DISCLAIMER:  The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. These statements are not intended to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

More information about Pennsylvania Ballet can be found at The Pennsylvania Ballet is an Equal Opportunity Employer and is committed to the principles of equality in employment.

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