Country: United Kingdom
City: London
Industry: Creative Direction
Professional Title: Graphic designer/illustrator
Specialties: watercolour illustration, Digital Artist

- About -

I am an art director/graphic designer/illustrator with over 31 years of experience in the industry. I have spent 21 of those years as a freelance graphic designer/illustrator for many property (developers and agents), B2B, corporate, cosmetics, financial and retail clients, eight years as an art director with a healthcare and pharmaceutical advertising agency and until recently, three years in a medical communications agency. Working across a broad spectrum of disciplines for both the creation and production of print and digital mediums which include; art direction for advertising concepts and photoshoots, packaging and POS for alcohol, cosmetics, cigarettes, pharmaceutical and household cleaning products; layouts for brochures and posters, exhibition panels, brand identity guidelines; brand identity and logo design; digital design UI/UX for iPads, web sites/banners. I have worked on both national and global accounts for many high profile pharmaceutical companies in which local and regional restrictions were an important aspect of a client's brief. Many of the client's projects had to be adaptable for the EMEA markets for both print and web, as well as working on various panel formats for exhibitions, conferences and symposiums, utilising my skills in. There have been many new business pitch projects that I was also involved in, including the creation of creative solutions for congress theme visual identities, involving congress stand design, the design of a supporting experiential journey, and the design of supporting digital and print material for conference attendees. Illustration in both traditional and digital mediums is a big interest of mine and my abilities have often been utilised to bring concepts to life in the form of visuals, hand-drawn storyboards (video, web), diagrams, graphical icons and illustrations for both medical, scientific and general applications. Some of these can be found in my portfolio attached to this application or can be found on my website (www.magmaart.co.uk). I have also been involved with a project in which my illustration played a major part in winning an award for the Pharmaceutical Marketing Advertising Awards 2012, receiving a 'Highly Commended for Avamys edetail (digital sales aid)' (http://pmsociety.org.uk/article/advertising-awards-2012-results/craft-digital-sales-aid). My illustration work has also won a place in Aquent's 2015, 2016 and 2017 calendars (www.aquent.com), (https://twitter.com/search?q=Aquent%202016%20calendar&src=typd), (https://twitter.com/search?q=Aquent%202017%20calendar&src=typd), (http://vitamintalent.com/vitabites/get-your-artwork-in-our-2016-calendar).