United Kingdom

How to Build a Small but Mighty Artist’s List - Online Masterclass

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It is more cost-effective to engage with people who are already enthusiastic or are familiar with your art. Creating an email list of people who have bought from you or are interested in keeping in touch, will enable you to generate residual sales opportunities. Once you have set this system up, it is easy to gain momentum.

It doesn't matter where you are in your artist journey ... whether you've got 2 people on your list, 100 or 10,000 - we all need to be growing our audience consistently. But where do you start?

Our upcoming Masterclass covers the in’s and out’s of setting up an artist’s email list. This session with help you navigate the basics and provide you with expert tips to stand out from the crowd, covering:

• Steps in creating and growing your list

• Do’s & Don’ts in managing your list effectively

• Actionable points for you to get started with building your list

Our hosts for this event are art marketing expert, Shirley-Ann O’Neill (MA), co-founder of the VAA and author of the bestselling book ‘Good Art Does Not Sell Itself’. She will be joined by VAA Artist Mentor Karen van Hoey Smith, along with contemporary seascape artist Amy Jobes, who will share their insights into building a list. This event will also provide you with the chance to ask experts your burning questions about setting up your email list. All attendees will receive a guide and glossary of terms.

Free to premium members of the VAA, or £19.99 for Standard and non-members. A recording of the event will be available. Spaces are limited, book your tickets.

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Date: 
Wednesday, February 22, 2023

Apprenticeship in Vocal Tai Chi

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“Through its ancient wisdom and knowledge of the body and mind; breathing, moving, and staying in balance, Tai Chi offers a perfect grounding form for working with your voice. Vocal Tai Chi safely invites and honours the imperfections of being human, including unknown daemons, respectfully and honestly engaging with them. The grounding and anchoring balance of Tai Chi serves to hold the nervous system as we unblock and shift the voice into new levels of freedom. As the singer hears their own free voice, in unplanned trills, shakes, glissandi, and new melodic narratives, compassion gently awakens and soft pulsations of gratitude (for the integrity that the voice itself is revealing) begin to stir. “ 

Jenni Roditi, extract from forthcoming (November 2023) publication “The Routledge Companion to Women’s Musical Leadership – From the Nineteenth Century, and Beyond”, Edited by Prof. Helen Julia Minors and Laura Hamer. Jenni’s contributory chapter is titled: “Beyond Music Workshops – A Composer and a Community.”  
 

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Duration: 
90 hours over four months
Date: 
Monday, March 27, 2023 to Tuesday, July 18, 2023
Price: 
£2250
Qualification: 
Certificate on Completion
Awarded by: 
Jenni Roditi

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Address: 

71 Crouch End Hill, N8 8DF

Contact: 

Jenni Roditi 

An Online Masterclass focused on equipping artists with the skills and knowledge to create and sell limited edition prints.

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Curious to learn how successful artists sell art prints prolifically? How do you identify your audience? And how can you gain new buyers?

Our upcoming Masterclass covers the in’s and out’s of limited edition prints. Held on Zoom and open to artists of all levels. This session with help you navigate the basics and provide you with expert tips to stand out from the crowd.

This session will cover:

• Limited edition prints basics

• Steps to selling your prints

• Do’s & Don’ts of creating promotional campaigns

• Insight into how professional artists sell limited-edition prints

• Actionable points for you to get started with selling prints

This event will also provide you with the chance to ask experts your burning questions about selling prints. All attendees will receive a guide, worksheet, and glossary of terms.

This Masterclass will be joined by gallery experts, including:

Carne Griffith is renowned for his intricate art incorporating calligraphy inks, graphite and liquids. Carne’s illustration work has seen him collaborate with the British photographer Rankin for a 6-page feature in Hunger magazine as well as featuring in publications worldwide, notably for several covers of the New York Observer and English Heritage magazine. Carne’s work has been used in brand and charity projects including Microsoft, M&S,  Peroni, Lakes Distillery and Ibis Hotels. Since establishing his own studio in 2010, Carne has exhibited in the UK and overseas with work shown at the London Original Print Fair, the Royal Academy, Stroke Art Fair, Affordable Art Fair, the London Art Fair and with solo Exhibitions in Brighton, Hong Kong, Milan and Hamburg.

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Duration: 
45 Minutes
Date: 
Wednesday, January 25, 2023
Price: 
£19.99 to Non VAA Members

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https://www.eventbrite.co.uk/e/vaa-masterclass-limited-edition-prints-tickets-483065671427

Selling Art with Reels: A New Era of Social Media

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Join the VAA’s for a hands-on workshop about the ins and outs of Instagram Reels.  

Social media is the backbone of online presence for visual artists. A strong social media presence helps artists connect with buyers and collectors. The current era of social media algorithms rewards users who take advantage of Instagram’s Reels feature. 

In this workshop the VAA will be joined by Jessie Pettit to discuss how to create Instagram Reels.  

We will be covering:  

Why Social Media Presence is Important  

How to Get Started with Reels  

How to Create Reels 

Jessie has years of experience in professional film industry, both in front of and behind the camera. Through years of studying and hands-on practice, she has gained skills in producing, directing, cinematography, and filming technique.  

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Duration: 
45 minutes
Date: 
Thursday, November 24, 2022

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Meet Your Mentor: Drop-In Session with Karen van Hoey-Smith

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The Visual Artists Association offers an exclusive Mentorship Programme that’s carefully curated to provide you with the tools to sell more art.

We offer professional expertise on all aspects of your Art Career, including: Career Coaching, Critical Feedback, Marketing Insights, Pricing, Selling, and exhibiting, as well as much more.

Our Mentorship Programme has a variety of lengths to choose from. When you book onto our programme, we will assess your current business and your individual talents. From there, our Mentor will use their extensive experience working in the Art Industry and with other artists to give you the clarity and direction you’ve been looking for.

Take the next step toward more sales. If you are interested in a tailored programme to push your art business to the next level, we will be hosting a drop-in session to meet Karen van Hoey-Smith, our Artist Mentor.

Limited Spaces Available.

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Duration: 
45 min
Date: 
Wednesday, October 19, 2022 to Friday, October 28, 2022
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0
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https://www.eventbrite.co.uk/e/444042291447

Top 3 Tips for Selling Art in a New Art World - Free Online Event

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Do you want to achieve consistent art sales? Move from part-time to full-time?

 

Join our free taster online session on Friday the 7th of October at 11:00, to learn the top 3 tips for selling in a new art world. We will go through mistakes artists make when trying to sell their art and what you should do instead.

 

Our session will teach you why visibility is important for: 

· Building a loyal customer base 

· Building your brand 

· Working with Curators and being selected for Exhibitions 

 

The VAA offers an exclusive Mentorship Programme that’s carefully curated to provide you with the tools to sell more art.

 

We offer professional expertise on all aspects of your Art Career, including: Career Coaching, Critical Feedback, Marketing Insights, Pricing, Selling, and exhibiting, as well as much more.

 

To see if mentorship is right for you, book a space on our FREE Meet your Mentor taster session. Here you can meet our Artist Mentor and learn how you could level up your business. Micro-session lasts for 40 minutes.

 

To learn more about Visibility for Art Sales, book a space on our online FREE taster session. 

 

Get your ticket HERE https://www.eventbrite.co.uk/e/427885335557 

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Duration: 
Fri, 7th October 2022, 11:00 – 12:00 BST
Date: 
Saturday, October 1, 2022
Price: 
Free
Qualification: 
N/A
Address: 

https://www.eventbrite.co.uk/e/top-3-tips-for-selling-art-in-a-new-art-world-tickets-427885335557

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