Marketing and Communications Strategist – City of Aurora Fox and Cultural Services

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$56,030 - $87,546

Summary of Job Duties

 

Salary to commensurate with experience.

The salary range for this position is $56,030 - $87,546

The hiring range for this position is $56,030 - $70,037

 

City of Aurora, Colorado

It is an exciting time to work for the City of Aurora, we're growing and looking for dedicated and collaborative individuals to join our team of talented and valued employees. Excellent organizations have a set of principles, or core values, that are used to implement their mission and vision. Those values represent the touchstone for the organization, guiding the decisions of the individuals and the organization. At the City of Aurora, we demonstrate our excellence by modeling the CORE 4 Values of:  IntegrityRespectProfessionalism, and Customer Service, and we welcome all who share these values to apply.

Why Work for Aurora?

  • Make a difference in the lives of real people every day
  • Diverse community
  • Competitive total compensation package
  • Well-Funded General Employees Retirement Plan
  • Light rail station minutes away
  • On-site fitness center and overall employee well-being programs
  • Internal educational programs to assist with career advancement
  • Access to innovation work spaces
  •  

OVERVIEW OF POSITION / DEPARTMENT
Under the supervision of the Manager of Community Relations and Development for the Library and Cultural Services Department, this position works with the Aurora Fox Executive Director, the  Cultural Services Division staff and the city’s Communications Department staff to 1) collaborate with the Executive Producer and staff to ensure a clear and accurate interpretation of Aurora Fox’s vision and 2) select media distribution channels to reach a variety of targeted audiences, and 3) create and implement promotional strategies for the Cultural Services Division.

The City of Aurora will conduct ongoing screenings of applications on a first come-first serve basis. As soon as we determine to have a qualified pool of applicants, this position may close quickly and without notice.

 

PRIMARY DUTIES & RESPONSIBILITIES

Marketing to General Audiences

  • Serves as an effective collaborator with the Community Relations Manager, the Executive Producer and the Cultural Services Division Manager to support the organization’s artistic and organizational goals.
  • Manages the Fox’s brand in local, regional and national markets.
  • Develops and implements strategies for all external communications.
  • Takes primary responsibility for executing Fox’s outreach strategy to create, build and reach new audiences.
  • Manages campaigns that build the brand and help drive revenue and donations; rallies Fox’s stakeholders (staff, patrons, supporters and volunteers) around the brand; ensures brand standards are maintained across all channel.
  • Recommends priorities and strategies to support and promote Fox’s ticket sales and institutional profile.
  • Provides input on programming.
  • Develops and recommends budgets; manages approved budgets efficiently; provides forecasts and reports.
  • Manages and/or creates marketing collateral, both online and print, including social media, show programs, direct mail, advertising, promotions, website and mobile strategy, design and content.
  • In collaboration with the Patron Services Manager, directs campaigns and serves as primary liaison with all consultants and third-party agencies.
  • Coordinates media outreach for the Aurora Fox and other department initiatives.
  • Supports marketing strategy development and implementation for other Cultural Services Division programs, such as Aurora Dance Arts, Bicentennial Arts Center, Arts Education, Art in Public Places and Aurora History Museum

 

Marketing to Donors

  • Plans and implements new and creative strategies to strengthen the Aurora Fox annual fundraising program.
  • Collaborates in the development of a comprehensive donor program, including an online giving program for the Aurora Fox and other department initiatives.
  • In collaboration with the Patron Services Manager and Community Relations Manager, creates strong sponsorship programs.
  • Supports annual gala and other special events.
  • Identifies, compiles, and submits grants, proposals, and reports in a complete, timely, accurate and compelling fashion.
  • Oversees the collection of data on contributors.
  • Participates with communication team to unify branding and messaging.
  • Oversees the production of all development materials

Marketing to Schools

  • Working with the Cultural Arts Supervisor and the Audience Services Manager, markets programs for K-12 school students, including weekday matinees, workshops and other integrated opportunities for learning.
  • Develops and oversees value-added programming for audience development, including pre-show lectures, post-show discussions with the artists and study guides.

 

 

MINIMUM QUALIFICATIONS

 

An equivalent combination of education, training, and experience that demonstrates required knowledge, skills, and abilities may be considered.

Education:  

  • Bachelor’s degree in arts marketing, public relations, communications or related field

 
Experience:  

  • At least two (2) years of development and/or marketing, public relations/communications experience
  • Proven success at meeting and exceeding revenue goals.
  • An equivalent combination of education, training and experience that demonstrates required knowledge, skills and abilities may be considered

Knowledge:

  • Understands the upkeep of press relations.
  • Knowledge of promotion and marketing including but not limited to marketing plans, placing advertising and measuring return on investment and key benchmarks for promotion and marketing success.
  • Knowledge of graphic design and printing processes. 
  • Knowledge of email communication platforms, social media strategy and website maintenance

Skills:  

  • Strong interpersonal, problem solving, communications and teamwork skills. 
  • Skill in ensuring the utmost accuracy and presentation of department and event collateral pieces. 
  • Strong writer and copy-editing skills, familiar with AP Stylebook is a plus.
  • Strong task and time management skills, balancing multiple assignments at once and adhering to deadlines.
  • Excellent computer/technology skills, especially in Microsoft products such as Outlook, Word, Excel, PowerPoint, Team, etc. 
  • A spirit of curiosity and tenacity to “get the job done” 

 
Abilities:  

  • Establish and maintain effective working relationships with employees, sponsors, members of the media, audiences, all levels of management including executive staff, residents, and elected officials.
  • Handle sensitive or stressful situations with tact and diplomacy.
  • Communicate effectively both orally and in writing and to make formal and informal presentations. 
  • Creatively solve problems, negotiate and handle stressful situations in a positive manner
  • Manage multiple projects simultaneously.
  • Work flexible hours including evenings and weekends as needed

 

WORKING CONDITIONS

Essential Personnel: 

  • When a local announcement of emergency or disaster is declared by the City, all City of Aurora employees may be required to work as essential personnel.

Physical Demands:

  • Light work that involves moving no more than 20 pounds at a time
  • Occasional lifting, carrying, walking and standing
  • Occasional pushing, pulling, bending and stooping
  • Clear vision to read and interpret reports and other written documents
  • Speech communication and hearing to maintain communication with employees and citizens
  • Hand/eye coordination for operation of computer keyboard, carts and moveable shelving

Work Environment:

  • Works primarily indoors, with occasional outdoor commitments

Equipment Used:

  • Uses standard office equipment including personal computer and common office software such as email, internet, Microsoft Office Suite, Social Media interfaces, and Adobe Suite

 

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For Veterans Preference:  Please show all of your employment history, including military service and related documentation (DD214) on the application.
           
The City of Aurora is an equal opportunity employer.  We are required by state and federal agencies to keep certain statistical records on applicants.  It will not be used in any way to discriminate against you because of your sex, race, age, sexual orientation, creed, national origin, disability or military status, gender identity, unless related to a bona fide occupational qualification as defined by the Colorado Civil Rights Commission and the Equal Opportunity Commission.

Despite the changes in Colorado law, the City of Aurora maintains a drug free workplace.  A positive test of marijuana is grounds for disqualification and ineligibility for employment with the city for one year or termination once hired.
 
Drug Testing, Thorough Criminal Background Check, and Employment References:
As a condition of employment, all applicants selected for employment with the City of Aurora must undergo a thorough criminal background check and drug screening. Employment references will be conducted on finalists for City of Aurora vacancies.