Senior Director of Marketing

KID Museum is seeking a Senior Director of Marketing who will be responsible for developing the integrated marketing strategy and overseeing marketing execution for the organization.  Reporting to the Chief Operating Officer, the Senior Director of Marketing will lead the efforts to position KID Museum as a regional resource and a national leader in maker learning and education innovation working closely with members of the Senior Leadership Team and the Senior Director of Communications.

The incumbent will manage all aspects related to the production and implementation of campaigns and will be responsible for strategizing, analyzing and leading their team while ensuring smooth execution.  This position will be responsible for managing a team of marketing professionals and external consultants. 

The successful candidate will have a Bachelor’s degree in Marketing or related field and/or a minimum of 8 years of experience,  including 4+ years in a leadership role in marketing for a nonprofit organization, an educational institution, or social impact organization. Advanced degree preferred. Prior experience in a social impact, educational or cultural marketing-related role with demonstrated success leading integrated marketing programs. 

The position requires demonstrated expertise leading a team to develop, execute and measure an effective marketing strategy that advances brand visibility and supports audience/partner engagement across multiple platforms and events. The incumbent will be an experienced professional with a passion for the job, able to employ unique marketing techniques. Must be a skilled marketing strategist, able to drive creativity and enthusiasm in others and amplify our social impact strategy and commitment to diversity, equity and belonging. Fluency in Spanish and/or other languages is a plus.  

Essential Job Functions

• Lead the organization’s strategic marketing efforts to enhance KID Museum’s brand identity and visibility, and broaden awareness of its programs and priorities among key stakeholders, including family audiences, partners, funders, and school and community partners.

• Ensure our marketing efforts elevate the regional and national profile of KID Museum as a transformational leader in education innovation; articulates the impact KID Museum programs have on students, families, and educators; and amplifies KID Museum’s “Mind of a Maker” framework and its equity-driven approach to maker learning. 

• Drive KID Museum’s strategy on cultural marketing that supports the organization's commitment to diversity and inclusion.  

• Interpret, express, and package the organization’s brand across a variety of media including digital, print, social, video, and photography.

• Oversee the day-to-day activities of the marketing function including budgeting, planning, and staff development.

• Manage outside vendors, agencies, consultants, freelancers and other supplier relationships, including contract negotiation and performance management.

• Analyze target market information to identify and recommend effective marketing approaches.

• Oversee content and collateral production to ensure messaging consistency.

• Successfully complete other duties as assigned. 

Diversity, equity, accessibility and Inclusion are important, interdependent components of everyday life at KID Museum and are critical to our pursuit of excellence. KID Museum is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.