Director of Marketing and Community Engagement

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Salary: 
85,000

RESPONSIBILITIES INCLUDE:

Team Leading and Internal Communication:

  • Collaborate with the Executive & Artistic Director and other senior-level staff  to promote artistic programming, season planning and institutional branding initiatives.
  • Oversee, manage, train and support department’s team currently consisting of Digital Marketing & Community Engagement Associate, Box Office, freelance designers, and external PR firm.  Work with additional freelancers to achieve special short and long-term projects. Ie: Queens Jazz Trail Map.
  • Support marketing and communication efforts across all departments including Education, Membership, Development, Arts Services, Rentals, Special Events and Community Partnerships.
  • Work closely with FTH’s contracted communications firm, Anat Gerstein Inc., and guide all media relations including writing and approving press releases, organizing press conferences, social media, providing timely responses to media requests, and generating consistent local, regional, and national media interest with mainstream and multi-ethnic media.
  • Ensure that the highest level of customer service is delivered during all events and services by proactively supervising/managing Box Office & Customer Service team. Train front desk staff in customer service.
  • Work closely with department staff to manage content and messaging for website (CMS by ARTdynamix) and digital communication channels, including targeted email marketing (Constant Contact), social media (Facebook, Twitter, Instagram, YouTube, Tiktok, Spotify, Google), video and photo content production, and digital advertisements. 
  • Make recommendations for new software purchases for Box Office and other needed marketing functions.
  • Work closely with program and department staff to obtain artist assets (press kits, bios, photos, videos, contact info, etc) and communicate with presenting artists to develop promotional collaborations.   
  • Collaborate with freelance graphic designers and content creators, and provide leadership in the creation and timely execution and distribution of all graphic and video assets.
  • Lead PR & marketing meetings to manage/direct team efforts, analyze performances, set goals, and inspire a results-driven environment.
  • Establish timely sales, marketing reports and analytical data In order to adjust/respond to lags and opportunities for ticket sales and to drive promotions, - share, along with other marketing updates and research data with the marketing team, senior staff, and board members as required.
  • Embrace other team leading and internal communication responsibilities, as needed.

Additional PR & Marketing Management and Community Engagement:

  • Create and direct implementation of an integrated PR & marketing strategy to support ticket sales and audience development and community engagement goals through traditional and digital channels. 
  • Manage content, messaging, timely and targeted distribution for all print marketing materials including season brochures, postcards, flyers, posters, banners, etc.  Have materials and press releases translated into multiple languages with targeted distribution, as needed.
  • Negotiate, design and purchase ad placements both online and print, media sponsorships, and promotional partnerships.
  • Cultivate opportunities and partnerships for audience development and community engagement between audiences, members, donors, volunteers, artists, partners, and community organizations.
  • Strategically increase online engagement locally, nationally and internationally.  Promote live streaming and pre-recorded events, both free and ticketed.  
  • Represent FTH as a spokesperson, as deemed appropriate by the Executive & Artistic Director or Deputy Director. Attend and plan meetings as needed to develop partnerships and increase visibility, ie: Queens Tourism Council, Culture @3pm, etc.

 

Data Analytics and Financial Accountability:

  • Regularly conduct and analyze audience surveys/research to assess audience satisfaction, understand demographic profiles, review PR & marketing performance, and refine strategies for increasing attendance, visibility and earned income.  Respond to changes in the field and landscape.
  • Prepare annual departmental income and expense projected budgets for Executive and Artistic Director, manage/track expense budgets for all PR & marketing campaigns, and other related expenses. 
  • Approve department timesheets and expenses.
  • Monitor sales, forecast revenue, and provide analysis of tickets sales.  
  • Recommend appropriate event ticket pricing and discount adjustments resulting from sales analysis.
  • Initiate additional promotions or change course for ticketed events that experience lagging sales to achieve attendance and revenue goals.
  • Embrace other data analytics and financial accountability responsibilities as needed. 

 

EXPERIENCE & SKILLS:

  • Minimum 5-7 years of senior leadership in the field of arts marketing, public relations, and communications. 
  • Have established contacts in local and regional multi-ethnic media outlets
  • Highly experienced in interpreting analytical data, audience studies, and market research with a proven track record of success.
  • Well-developed skills in prioritizing, organization, decision making, time management, multitasking, negotiating 
  • Superb verbal/written/presentation communication 
  • Emotionally intelligent with strong interpersonal skills, good judgment and sense of humor, empathy and sympathy.
  • Adapt effectively to challenging and ever-changing situations.
  • Trend follower, innovator, and out-of-the-box thinker.
  • Competency in MS Office including Excel, Outlook, and Word.
  • Experience with design and video applications including In-Design, Illustrator, Photoshop, Premiere, Final Cut Pro, iMovie or any other programs, is preferred.
  • Experience with ConstantContact, WordPress, OvationTix, AudienceView, PatronManager, or any other CRM system, is preferred.     
  • Excellent sense of design and impeccable attention to detail. 
  • Proven passion for the arts - particularly experience in the performing arts is strongly preferred.
  • Familiarity with Queens and New York City cultural sectors.
  • Experience in working with immigrant communities is a plus. 
  • Bilingual ability is a plus.

This position is a full-time position with benefits and will require some evening and weekend availability. Hybrid working model will be considered. Some in-person meetings and event coverage will be mandatory. Annual Salary is $85,000 plus benefits. Browse www.flushingtownhall.org to learn more about Flushing Town Hall.  Flushing Town Hall is an Equal Opportunity Employer: FTH provides equal access and equal opportunity in employment and services and does not discriminate on the basis of race, color, religion, ancestry, national origin, sex, pregnancy, age, disability, marital status, familial status, sexual orientation, or physical ability.