VAA Art Café: Visibility for Art Sales on Instagram

Call for Artists! Join our free online Art Café with award-winning London artist, Helga Stentzel. This session is for artists of all levels who would like to understand the best tips for getting their artwork visible on Instagram with buyers, media and art galleries.  Instagram is the biggest social media channel for art sales globally, and has recently changed how they display posts and their algorithm. Navigating these changes presents opportunities for artists to change how they work to connect with buyers.

With an Instagram following of 240K, Helga Stentzel is renowned for her niche of Household Surrealism. A St. Martins alumna, Helga worked as an Art Director before becoming a full-time artist. Helga’s work has received media attention across the globe – from to  Columbia to Korea; including in the press, on TV and online. Her Instagram page is often featured by the largest accounts (including by the Instagram itself) 

This session will help artists of all levels to pivot their art practice, covering:

How to navigate changes by Instagram (affecting artists globally)

Advice on how to reach new audiences

Common mistakes to avoid in gaining visibility

The Art Café will take place via Zoom Webinar at 14.00 GMT on 25th August 2022. Spaces limited, book online at the Visual Artists Association www.visual-artists.org