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HAIGO MANUKIAN

SENIOR MARKETING MANAGER

Summary: Delivered globally 127 websites. Leda brand marketing production team of 6. Directedwork flow of 4 local agencies and 7 regional agencies. Focusedon digital, direct, social, brand and e-commerce content marketing. Trainedthe regional marketing teams on brand standards, production process, CRM and SEO functionality. Enhancedcollaboration between local and regional marketing teams by implementing cloud-based file sharing and digital asset management systems. Providedart direction daily to creative teams and agencies locally and regionally. Createdannual and monthly digital marketing st rategies for local and regional markets. Tested and implementedinnovative campaign designs on social media, provided campaign research data and insights to the creative teams and agencies. Developede-commerce content and led the translation process to adapt the content to regional markets.

 

STANLEY BLACK & DECKER

Senior Marketing Manager - Digital Content

10.2018 - Current. Miami, FL

Launcheda global automated digital content service for Stanley Black & Decker (SBD) e-commerce platforms, resulted by a 43% increase in traffic and 15% increase in sales during the first six months of the content A/B testing and development. Expanded the system to all SBD regional markets, trained the regional marketing teams and agencies on the system functions

Createdglobal brand communication standards for the Stanley, DeWalt, Irwin and Black+Decker labels, resulted by standardized campaign deliverables production globally in all the 27 regions where the company has marketing teams present. Also resulted by 35% reduction in content development cost. Trained the regional marketing teams and agencies on the SBD digital process, the brand campaign assets and the CRM data system functionalities

Designedand implementeda cloud-based digital asset management system to encourage wider collaboration between the Stanley Black & Decker regional marketing departments and the industry-influencer content producers. Resulted by 20% increase in social media campaigns impressions and 35% decrease in new marketing assets production cost

HMC

Marketing Manager - Content Communications

10.2015 - 10.2018. Manhattan Beach, CA; Miami, FL

Providedcreative direction and brand insights to designers, agencies, photographers, video producers, trade show management teams and industry influencers for content production

Introduced gender-neutral, race-neutral and preference-neutral content initiatives for agency clients national marketing campaigns, resulted by 28% increase in social media impressions

Created and A/B testeddigital content for seasonal brand and product launch campaigns. Enhanced influencer-generated content production by opening access to clients digital assets, resulted by 28% increase in social media campaigns impressions

APPLE

Brand Manager - Digital Content

09.2013 - 09.2015. Culver City, CA

Developedand produceddigital content for the Beats By Dr. Dre global marketing campaigns during the brand’s merger with Apple. Produced and delivered communication materials for digital, print collateral, trade show, social media, e-commerce and product launch initiatives

Introducedthe Apple brand guidelines to all Beats By Dr. Dre campaign visuals: packaging, print collateral materials, social media, email and e-commerce content designs

Produced and A/B testedglobal campaign layouts, imagery, copy, video and 3D product imagery for Beats By Dr. Dre social media e-commerce and email campaigns

Created a digital asset management system to merge the Beats By Dr. Dre creative assets with Apple’s global file sharing systems. Trained the local creative teams and global agencies on the system functionalities

SKECHERS

Senior Creative Services Manager - Digital, Brand and Communications

03.2008 - 09.2013. Manhattan Beach, CA

Producedcampaign layouts and imagery for the Skechers web, social, email and e-commerce platforms. Produced over 3500 product images and 16 seasonal campaigns annually

Developed and implementeda digital asset management system to accommodate all Skechers product photography and campaign design visuals, resulted by 83% cost reduction in digital assets storage and file sharing fees

Enhancedcollaboration between Skechers e-commerce and retail partners by aligning content production schedules and priorities and by providing a new file sharing platform for the creative production teams. Produced weekly print collateral materials for Skechers and retail partners

EDUCATION

Bachelor’s degreeMarketing and Business Administration 

 

SKILLS

Computer skills: Word, Excel, PowerPoint, Photoshop, InDesign, Adobe Experience Manager AEM, Premiere, Percolate, Salesforce, SocialBakers, Iterable.

Language skills: Fluent in English, Russian, Finnish, Estonian. Studying Spanish and Portuguese

Professional skills: Brand and ecommerce communication. Digital marketing strategy and campaign management, content production and brand guidelines development. Marketing automation, CRM. Digital asset management and file sharing solutions development. Regional agency and marketing production vendor management. SEO / SEM, Google Analytics.

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Most recently an award-winning Creative Director in Chicago, Melanie Oliva uses her honed aesthetic and conceptual skills to advocate for the earth and its inhabitants. She combines realism, impressionism and design to create pieces that celebrate nature while promoting the importance of conservation. While originally from Nashville, Melanie and her husband have also lived in Amsterdam, Chicago and now Miami. She has won over 30 awards for art direction including multiple Addy and Reggie Awards.

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A motivated and analytical professional with strong work experience, including graphic design, and a degree in traditional art with a passion for the visual arts. Enjoys creating visuals and user experience design along with creative problem solving. Possesses skills in customer service, studio art, including monotypes and drawing, project management, collaboration, training and development, and reception. Proven expertise meeting objectives and eager to offer value to a challenging new role and grow within an organization. 

Ms_Junior_Guest Services Assistant_Daytona Beach

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Age: 
23

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Daytona Beach
Professional Title: 
Guest Services Assistant

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I am recent college graduate with expeirence in the art world. I have volunteered and worked with museums (Boca Raton Museum of Art and Museum of Arts and Sciences (Daytona Beach, FL).) I have experience working the front desk, administrative duties, and curatorial duties. I am searching for a full time position within in art gallery or an art museum.

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