What remains of visual language when it no longer serves any product?
Under emotional capitalism, our feelings are processed into carriers that can be delivered and tracked. Images no longer point to objects, but to the posture of being desired itself.
JET TOO HOLIDAY explores this de-functionalized advertising language. It sells nothing tangible, yet through its absurd exaggerations it becomes a metaphor for our reality: an endless production of desire without true satisfaction.
This exhibition reassembles advertising’s vocabulary into surreal forms: fluorescent colors, geometric symbols, hypnotic slogans. Detached from their intended function, these elements form into a “holiday of desire,” staging a space to enter, to get lost in, and to reflect upon.
