City of Wonder


Artistic field:



Not for profit:

National Science and Media Museum and Bradford 2025, UK City of Culture are looking for a creative studio, experienced designer, digital artist or collective, to lead the creative development and installation of an internationally significant interactive digital experience in Gallery One (310sqm) of the National Science and Media Museum, Bradford. 

This £550,000 new commission opportunity, called City of Wonder, will explore sound and vision technologies that have changed how we experience our physical and virtual worlds. Audiences will be invited to play with and be inspired by the wonder of the digital world.

The experiential environment will take inspiration from the museum's collections and subject matter and could draw from the raw data of Born in Bradford—the largest research project of its kind in the world—to engage our visitors in a memorable way. Drawing on Bradford's vibrant, youthful and diverse energy, the commission will bring an interactive digital experience to the heart of the city and celebrate Bradford 2025's key themes of STEAM (science, technology, engineering, art and maths).

External consultants, Mediale, will remain with the project through the selection process.

Deadline for applications: 5pm GMT, Friday 16 February 2024

In order to provide as much clarity as possible we will be holding webinars on 31 January & 6 February 2024. If you are interested in attending these sessions, more information will be published through the In-Tend system (see below)


 The commissioned Creative Lead is asked to respond to the following objectives:  

  • To create an imaginative, interactive, visually striking, experiential environment using City of Wonder as a jumping-off point
  • Wow audiences and connect with them emotionally and sensorially through a strong narrative
  • Explore the innovation of science and image technology and how it inspires wonder
  • Explore the power of the STEAM (science, technology, engineering, art and maths) theme
  • Investigate the rich inspiration potential and possible application of the Born in Bradford data in relation to this commission
  • Encourage curiosity, playfulness and social exchanges 
  • Ensure the experience is active and not passive through interactive opportunities and an engaging story
  • Connect with the City of Bradford’s diverse and intergenerational audiences (29% under 20).
  • Provide multiple people with the opportunity to participate. SMG would like the work to reach as many visitors as possible and the Creative Lead should consider how many people, they think it could reach per hour
  • Design, build, install and commission the experience, working in collaboration with the museum team and providing off-site technical support throughout the exhibition
  • To develop something that gains international coverage for Bradford during its Year of Culture.

We have kept the topic of the brief deliberately open in order that the creative response is limited only by your imagination. The challenge is to develop something that gains international coverage for Bradford and the museum by pushing boundaries and doing so within 310 sqm. 

The museum is looking to present something we could never have thought of ourselves, but that is intimately connected to our collections and subject matter. It should be rooted in City of Culture 2025, and something that audiences will remember for years to come. But most of all, we want this experience to inspire wonder.


National Science and Media Museum, Bradford

Entry Fee:

Contact & Links: 
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