Body art | JANINE REWELL x MINNA PARIKKA COLLABORATION

These fun loving images were originally created for Finnish shoe brand Minna Parikka.
​This campaign has been shared in numerous blogs around the world and it received the Golden Prize at Vuoden Huiput (The Best of Finnish Advertising and Design competition).

Through world-wide social media attention our bright and colourful images have now ended up on the new covers of PANTONE Formula Guides and PANTONE Solid Chips.

Body painting  for JANINE REWELL x MINNA PARIKKA COLLABORATION

Body painting: Riina Laine (& Saara Sarvas)
Art direction and illustration: Janine Rewell
Photography: Jonas Lundqvist
Pantone photo credits: Pantone.com