Body art | JANINE REWELL x MINNA PARIKKA COLLABORATION | Adversiting | Art & Creative Projects | Art Jobs

Body art | JANINE REWELL x MINNA PARIKKA COLLABORATION

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Body painting by Riina Laine | Janine Rewell & Minna Parikka collaboration
Body painting by Riina Laine | Janine Rewell & Minna Parikka collaboration
Body painting by Riina Laine & Saara Sarvas | Janine Rewell & Minna Parikka collaboration
Body painting by Riina Laine & Saara Sarvas | Janine Rewell & Minna Parikka collaboration for PANTONE
Body painting by Riina Laine & Saara Sarvas | Janine Rewell & Minna Parikka collaboration for PANTONE

These fun loving images were originally created for Finnish shoe brand Minna Parikka.
​This campaign has been shared in numerous blogs around the world and it received the Golden Prize at Vuoden Huiput (The Best of Finnish Advertising and Design competition).

Through world-wide social media attention our bright and colourful images have now ended up on the new covers of PANTONE Formula Guides and PANTONE Solid Chips.

Body painting  for JANINE REWELL x MINNA PARIKKA COLLABORATION

Body painting: Riina Laine (& Saara Sarvas)
Art direction and illustration: Janine Rewell
Photography: Jonas Lundqvist

Pantone photo credits: Pantone.com

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Alec Huxley
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Alison Scarpulla
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Melanie Rodriguez
GRETA
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Aylin Yld Eskinazi

All images copyright their respective owners.