How To Ace

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Front Cover: How To Ace Hand-made gate-fold accordion style book 10"x 8" x 1"
Title Page Hand-made gate-fold accordion style book 10"x 8" x 1"
Opening Page Hand-made gate-fold accordion style book 10"x 8" x 1"
Step 4 opened Hand-made gate-fold accordion style book 10"x 8" x 1"
Step 5 Hand-made gate-fold accordion style book 10"x 8" x 1"

How to Ace

How to Ace is a study on the background of the Ace Hotel on Broadway in Los Angeles. My project goes beyond the publicity of the hotel itself and delves into the Ace Hotel’s intentions and effects towards the neighboring community. The Ace Hotel along with Tungsten Properties seeks to reinvigorate once lively communities through the implementation of their hotel and other popular shopping and eatery experiences. Rather than waiting for an area to become fashionable on it's own, the Ace Hotel brand brings in high end stores and restaurants: effectively speeding up the process. While the area the Ace Hotel occupies undergoes a rapid increase in traffic and value, the hotel chain does not effectively gentrify the neighborhood. Instead new authentic attractions take up shop within vacant buildings. The project engages with a somewhat humorous tone a developed process by which the Ace Hotel goes about when opening new locations. The booklet walks the reader through the steps of the process and shows the overall effect that the Ace Hotel has had on the surrounding community. 

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