Activa Portugal

Professional Beauty magazine is the leading business to business magazine for the Australian aesthetics industry. It is published six times per year; comprised of five standard editions plus the standalone Annual Buyer’s Directory.

With an audited circulation of more than 9,000 readers, Professional Beauty reaches the key decision-makers in a highly competitive and profitable industry and has been recognised as the “bible of the beauty industry” for over 10 years.

All five standard editions present a mix of new product information, local and international news, and special features keeping beauty and spa therapists, nail technicians and other beauty professionals educated and informed.

The Annual Buyer’s Directory is an indispensable reference for sourcing suppliers, wholesalers, manufacturers plus products and services.

What is World magazine all about? It’s a celebration of style. It’s about presenting high-quality local and international content, along with premium advertising, to high-end readers. World’s unique controlled circulation model allows the magazine to be distributed directly to the people who buy the luxury products advertised within it.

World celebrates style through a rich mix of content, including exclusive Fashion and accessories; Travel; and luxury Motoring. World showcases fashion collections from the world’s leading houses, together with designer jewellery, timepieces and new products from top beauty houses chosen by Collections Editor Debra Hope. Features, edited by Tom Hyde, and Travel, by Patrick Smith, bring inspirational people, places and fine accommodation to life. Wine Editor John Hawkesby, Motoring Editor

David Linklater and Gourmet Editor Connie Clarkson add further editorial integrity.

World production values are of the highest standard. Weighing in at around 1kg, this 240-page magazine uses 115 gsm matt art paper, which ensures crisp advertisement print quality, zero show-through and a finished magazine that will retain the high-quality look and feel expected of a coffee-table product.

THEPOP.COM, launched in early summer, providing an integrated platform which will form a key role in POP’s future developments. Conceived and built by a dedicated in-house team, the website will complement the magazine by providing a wider ‘landscape’ in which a cutting-edge international bi-annual glossy magazine can happily exist and also provocatively interact. THEPOP.COM will provide a fascinating insight into the creation of each issue but, more importantly, it will reflect the POP team`s creative outlook and ongoing projects as well as functioning as a truly international platform through which the wider POP audience can fully express itself. Collaboration and interaction will be encouraged by a passionate, internet-focused team at THEPOP.COM’s new London office. This is where the POP manifesto of Global Change really takes shape and the stars of the future get an immediate opportunity to shine.