ANOKHI Magazine was initially launched the winter of 2002. Since then, ANOKHI has become North America's longest running South Asian Fashion, Lifestyle & Entertainment magazine for affluent, brand savvy and fashionable 18 to 44 year old South Asian mainstream women. It is dedicated to becoming the pre-eminent, unifying and leading voice for and of, the South Asian culture in Western society
ANOKHI, is the Hindi word meaning 'different' or 'unique'. ANOKHI Magazine is both!
DIFFERENT, because it recognizes that society is a blend of many cultures and types of people who make up the South Asian and Mainstream markets. We know that ANOKHI readers desire an editorially rich, informative and entertaining crossover publication... AND... ANOKHI delivers!
UNIQUE, because ANOKHI appreciates and feeds the needs of contemporary South Asian women. It is a publication that truly understands, reflects and promotes the merger between rich Eastern philosophies and progressive Western ideologies. ANOKHI Magazine defines itself not simply as a South Asian publication, but a fusion magazine - a perfect blend of East and West.
ANOKHI Magazine and www.AnokhiMagazine.com are the perfect media venues for all things pertaining to, and relating to, mainstream South Asian women, because we know our readers are proud of their cultural heritage and comfortable with their cultural duality.
Accordingly, it is the only quality, high gloss South Asian magazine of its kind in the world that also holds great appeal for females regardless of cultural background.
