JILLE

The Room is a Budapest based, bi-annual and bilingual (English and Hungarian) fashion&art magazine, distributed across Europe. Originally its aim of foundation was to relaunch high quality fashion in Hungary, and to create a „room”, an artistic space of free spirit, where creation has no limits or restrictions.

The result is a cutting-edge bookzine, appearing every year in April and in October with a unique and surprising visuality. Among our contributors one can find Hungarian and foreign artists whose common language is free and forward creativity. Inhabitants of the Room believe in the unlimited circulation of values and the boundless nature of creation.

Prim articulates a vision of fashion through the prism of art. Each of its lavish full-page photographic excursions into the many-layered world of fashion conjures up unique expressions of stylistic sensibility. The fabulous photography coaxes up moods varying from the nonchalant and introspective, to the edgy and disaffected, to the extravagant and risqué. The aspiration of the photographer is seemingly lifted from mere craft to the rarified realm of art. Demonstrating sensitivity, finesse, and artistic flair, the photography itself can command the distinction of being artful and worthy of visual interest rivaling the subject of its very own lens. Each issue of Prim spotlights innovative and daring designers, photographers, and artists who are pushing the envelope of contemporary fashion into the mysterious unknown. Prim has that aura of mystique that devotees of fashion covet.

SCawaii! is the fashion bible for adult gyaru who have graduated from senior high-school and are at junior college or work part-time. A third of the readers are 18 or 19 years old, the rest are between 20 and 24. SCawaii! offers a mixture of Harajuku and Shibuya styles.