The Lab

So-en was started by Bunka Fukusou Gakuin (Bunka Fashion College) in 1936. It was Japan’s very first fashion magazine.

So-en is famed for its excellent features on new exciting trends, Japan’s top fashion districts Harajuku, Aoyama and Daikanyama as well as fashion designers in Japan and the rest of the world.

So-en is published by Bunka Publishing Bureau, part of Educational Foundation Bunka Gakuen which also runs Bunka Fukusou Gakuin (Bunka Fashion College). Besides Mrs., Bunka Publishing Bureau also publishes the highly respected fashion magazines Mrs. and High Fashion.

Idea of showcasing women collections from the catwalks from all over the world (except from Paris and Milan, which are covered in separate issues) is a very unique and inspirational by Showdetails World. With special focus on the top new lines and collections introduced by worlds top designers and brands in London, New York, Berlin, Madrid, Rio. Only best designs from the catwalk of a designer featured in the magazine gets displayed on the large prestigious pages in pictures of models wearing them one after another that it actually gives the feeling that your are actually watching the show. There are close ups highlighting details of fabric, prints, cuts, laces, embroidery, trims, accessories etc. Showdetails World is full of hot, happening fashion all over the World.

SHOW DETAILS comes out twice a year: in March with the F/W issue and in October with the S/S one, it has the text in 5 languages: I, GB, F, D, E but please consider it is very little to leave more space to the visual message.