LeopardMilkshake is a focused brand that has created a platform in which intersections are combined to express a new wave of visual representation for social purpose. Penetrating culture through fashion and film. Our logo --- a milkshake glass merged with a machine gun ---describes the concept that Mario Horne and Torr Love create as visionaries. An unconventional lifestyle with no boundaries and absolutely no hesitations.

The French edition of Vogue magazine, Vogue Paris, is a fashion magazine that has been published since 1920.


The French edition of Vogue was first issued on June 15, 1920. Michel de Brunhoff was the magazine's editor-in-chief from 1929 into the 1940s.

Under Edmonde Charles-Roux (1950-1966)

Edmonde Charles-Roux, who had previously worked at Elle and France-Soir, became the magazine’s editor-in-chief in 1950. Charles-Roux was a great supporter of Christian Dior’s New Look, of which she later said, "It signalled that we could laugh again - that we could be provocative again, and wear things that would grab people's attention in the street." In August 1956, the magazine issued a special ready-to-wear (prêt-à-porter) issue, signaling a shift in fashion's focus from couture production. When later asked about her departure, Charles-Roux refused to confirm or deny this account.

1968-2000: Crescent, Pringle, and Buck

Francine Crescent, whose editorship would later be described as prescient, daring, and courageous, took the helm of French Vogue in 1968. Under her leadership, the magazine became the global leader in fashion photography. Crescent gave Helmut Newton and Guy Bourdin, the magazine's two most influential photographers, complete creative control over their work. During the 1970s, Bourdin and Newton competed to push the envelope of erotic and decadent photography; the "prone and open-mouthed girls of Bourdin" were pitted against the "dark, stiletto-heeled, S&M sirens of Newton". At times, Bourdin's work was so scandalous that Crescent "laid her job on the line" to preserve his artistic independence. The two photographers greatly influenced the late-20th-century image of womanhood and were among the first to realize the importance of image, as opposed to product, in stimulating consumption.

By the late 1980s, however, Newton and Bourdin's star power had faded, and the magazine was "stuck in a rut". Colombe Pringle replaced Crescent as the magazine's editor-in-chief in 1987. Under Pringle’s watch, the magazine recruited new photographers such as Peter Lindbergh and Steven Meisel, who developed their signature styles in the magazine’s pages. Even still, the magazine struggled, remaining dull and heavily reliant on foreign stories. When Pringle left the magazine in 1994, word spread that her resignation had been forced.

Joan Juliet Buck, an American, was named Pringle's successor effective June 1, 1994. Her selection was described by The New York Times as an indication that Conde Nast intended to "modernize the magazine and expand its scope" from its circulation of 80,000. Buck's first two years as editor-in-chief were extremely controversial; many employees resigned or were fired, including the magazine's publishing director and most of its top editors. Though rumors circulated in 1996 that the magazine was on the verge of a shutdown, Buck persevered; during her editorship, the magazine’s circulation ultimately increased 40 percent. Buck remade the magazine in her own cerebral image, tripling the amount of text in the magazine and devoting special issues to art, music, literature, and science. Juliet Buck announced her decision to leave the magazine in December 2000, after her return from a two-month leave of absence. The Sydney Morning Herald later compared her departure, which took place during Milan's fashion week, to the firing of a football coach during a championship game.Carine Roitfeld, who had been the magazine's creative director,was named as Buck's successor the next April.

Under Carine Roitfeld (2001-present)

Roitfeld aimed to restore the magazine's place as a leader in fashion journalism (the magazine "hadn't been so good" since the 1980s, she said) and to [restore] its French identity. Her appointment, which coincided with the ascendance of young designers at several of the most important Paris fashion houses, "brought a youthful energy" to the magazine.

The magazine’s aesthetic evolved to resemble Roitfeld's (that is, "svelte, tough, luxurious, and wholeheartedly in love with dangling-cigarette, bare-chested fashion"). Roitfeld has periodically drawn criticism for the magazine's use of sexuality and humor, which she employs to disrupt fashion's conservatism and pretension. Roitfeld's Vogue is unabashedly elitist, "unconcerned with making fashion wearable or accessible to its readers". Models, not actresses promoting movies, appear on its cover. Its party pages focus on the magazine's own staff, particularly Roitfeld and her daughter Julia. Its regular guest-editorships are given to it-girls like Kate Moss, Sofia Coppola, and Charlotte Gainsbourg. According to The Guardian, "what distinguishes French Vogue is its natural assumption that the reader must have heard of these beautiful people already. And if we haven't? The implication is that that's our misfortune, and the editors aren't about to busy themselves helping us out."Advertising revenue rose 60 percent in 2005, resulting in the best year for ad sales since the mid-1980s.

Country: France
City: Paris

With an attitude that is fierce, funny, and proud to be female, BUST provides an uncensored view on the female experience. BUST tells the truth about women's lives and presents a female perspective on pop culture.

Country: United States
City: New York
Country: Germany
City: Munich

PINKY is a Japanese fashion magazine published by Shueisha. Launched in 2004 as a sister magazine of Seventeen, PINKY is targeted at teenagers and young women in their early 20s or early 30s

Country: Japan
City: Tokyo

The Room is a Budapest based, bi-annual and bilingual (English and Hungarian) fashion&art magazine, distributed across Europe. Originally its aim of foundation was to relaunch high quality fashion in Hungary, and to create a „room”, an artistic space of free spirit, where creation has no limits or restrictions.

The result is a cutting-edge bookzine, appearing every year in April and in October with a unique and surprising visuality. Among our contributors one can find Hungarian and foreign artists whose common language is free and forward creativity. Inhabitants of the Room believe in the unlimited circulation of values and the boundless nature of creation.

Country: Hungary
City: Budapest

For almost 20 years now, I've had the chance of working as a make up artist and art director. 20 years spent travelling, meeting men and women from all origins and backgrounds, rich from their experiences and their "Savoir Faire." India, Asia, South America, North America, Africa, Europe… All of these continents have conquered me by their diversity and by their unique way of searching for "The Beauty". From the 4 corners of the world, artists, photographers, make up artist, hairdressers. I know now that all of these hardworking, passionate artists are the true reason behind my unconditional love for my career.

And through these years, like me I realised they were all searching for one thing... Finding a way to express themselves, to let their creativity run wild.

I decided to create OOB Magazine with this unique objective.

Beauty and luxury are the main principles of our magazine.

Our teams will be allowed to create, reinvent, discover, rediscover, uncover...

Men and woman from all continents will come together in OOB magazine.

No frontier, no restriction, with only one leitmotiv: "Too much is not enough".

Jabe, chief editor

Country: France
City: Paris

A friend and mentor to readers, CLEO is about confidence, naturalness, energy and fun. CLEO is the magazine that motivates young women to grab life, to try new experiences and to live life to the fullest. Launched in February 1997, CLEO Thailand advises on fashion, beauty, health, sports, travel and lifestyle. CLEO is the number one young women’s Thai magazine.

The magazine that speaks to the young, spirited and energetic young women in Thailand, who are always seeking new information, new ideas and new adventures.

Country: Thailand
City: Bangkok