Alan Maleh, Man of the World’s Publisher and Editor in Chief, talks about creating a new magazine for a niche audience:
In today’s marketplace, you rarely find content that caters specifically to men who value style, travel, food, art, and culture. Man of the World is tightly focused on that group; it doesn’t try to be all things to all people. It’s for a ruggedly sophisticated male niche audience, and it’s somewhere they can go for consistent, compelling, informative content.
MAN OF THE WORLD is a handbook for the modern man, with its DNA inspired by American Heritage. Like most of us growing up, I really appreciated the appeal of the Hollywood icons of the 1960s and ’70s, guys like Steve McQueen, Paul Newman, Robert Redford, and Al Pacino. I wanted to emulate their effortless style and admired their sense of confidence. I think their style is just as relevant today, if not more so.
A conversation with my eldest son sparked an idea. I was telling him: “Do what you’re passionate about and success will follow.” It is then that I decided to create a carefully curated archive where I could showcase and share some of the vintage collectibles that I’m obsessed with, including vintage watches, mid-century furniture and cars.
As my team and I worked on a website, a way of showing the collection, it became obvious that we could not ignore heritage and craft, which was what drew me to collecting in the first place. I realized that Man of the World needed to be as compelling, as it was informational.
The result is this visually driven quarterly magazine, which is an authentic reflection of my taste and experiences, and presents them in a beautifully designed and useful form, laced with just the right amount of eccentricity and whimsy. I hope that our passion shows on every page.
