Maxim Switzerland

MUG is a bi-annual fashion and art magazine from Oslo, Norway. It was founded autumn 2009 and has already, after only two issues, established itself as the leading, independent magazine covering art, fashion, and culture in Norway.

The basic idea behind SMUG is that, in a time where websites and blogs are delivering news minute by minute, the role of the printed medias needs to be re-evalueted. SMUG offers a different take on contemporary fashion and culture by eschewing the product orientated journalism that has dominated mainstream magazines the last couple of decades.

Instead of focusing on the passing trends of popular culture, SMUG wants to present the faces, names and thoughts behind the trends. Artists, designers, writers and musicians are given space to talk about their work and visions, and instead of merely reporting from exhibitions and happenings, SMUG aims to be an event in itself, by presenting original, artistic content in raw, uncut form. In the believe that a contemporary magazine should be an object you desire for and will want to hold on to for years, SMUG also pays a lot of attention to the physical presentation of the magazine, with special care being laid down in paper quality as well as the printing process.

In addition to interviews with contemporary icons like Steve Reich, Pete Doherty, James Chance, Tavi, Andrew Richardson, Rad Hourani and Bjarne Melgaard, the first three issues have seen contributions from a wide range of norwegian and international artists and writers, including Terry Richardson, David Lynch, Robert Hamada, Matthew Kristall, Banks Violette, Mads Teglers, Nate Lowman, Gardar Eide Einarsson, Warren Neidich, Javier Peres, Lukas Renlund and Massimo Leardini. Reknowned norwegian artist Bjarne Melgaard also dedicated a series of original paintings to the second issue of SMUG.

With a circulation of 4000, SMUG is currently distributed in Norway, Denmark and Sweden. SMUG#4 will hit the stores mid-april, and there are plans for an English, internationally distributed fifth issue autumn 2011.

deFUZE was established in November 2011 and is now being published about every two months.

It’s a project that was targeting young people to encourage them to persuade their dreams and passion. For many young photographers, artists and fashionistas it is very hard to break the ice in the fashion industry which is often ruthless and unforgivable. deFUZE stands its own by supporting people with true talent unable to promote and market themselves.

deFUZE was found and created by Bartosz Och who is now the Chief Editor of this vastly growing publication. He is also a completely self-taught photographer who understands the ups and downs of fashion.

Bartosz, born 1986 in Katowice, Poland, graduated with Diploma of Higher Education in Printing Technologies and Printing Preparation Processes. He then worked in several printing houses before moving to London where he now works and lives persuading the dream of making deFUZE one of the most recognizable and fashionable publications in the world.

Lucire is a fashion magazine that originally began on the web in 1997, branching into a monthly print edition in its home country of New Zealand in 2004. It is the first fashion partner with the UNEP, an arrangement that began in 2003.

At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there. It claims to be the first fashion title to extend its brand from the internet into print, and the first website to launch print editions in more than one country. An unusual claim is that Lucire is the first national consumer publication in New Zealand to use exclusively typefaces designed and produced domestically.

Simone Knol edits the web edition, Laura Ming-Wong the "master" print edition in New Zealand. Summer Rayne Oakes was made the US Editor in 2007. Previous positions were staffed by Stevie Wilson, who served as US Editor-at-Large, Catherine Rigod, who filled the role of West Coast Editor and Richard Spiegel, who worked as a New York based photojournalist, among others. Lucire was founded by Jack Yan, who continues to serve as Publisher.

When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian term meaning ‘to glitter’ and there is a similar word in Spanish meaning ‘to show off’.

In the early 2000s, Lucire covered new talent alongside more established names. It was one of the first publications to profile Zac Posen, New Zealand shoe designer Kathryn Wilson, MTV New Zealand presenter and former beauty queen Amber Peebles, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a Webby Award.

It launched a Romanian edition (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions. The magazine is subscribed to throughout the world, including Australia, the United States, and various European nations.

Print edition cover girls have included Brittny Gastineau, Vanessa Carlton, Stacie Jones Upchurch, Nicky Hilton, Theodora Richards and Monica Gabor. New York photographers Barry Hollywood, Gray Scott and Jon Moe have contributed the greatest number of covers.

Jurgita is a Modeling and Fashion magazine full of modeling related resources for fashion, dedicated for both male and female models, modeling agencies, photographers, stylists, designers, actors and other people related to modeling and show business industry.