OZON

JOY isn't just the name, it's the agenda. Readers and online-users get excited about both power and fun. JOY inspires modern and dynamic women with a diverse mix of unique content that is always presented in a new and fresh way. In luxurious style and new opulence JOY reveals the latest ravishing beauty looks, stylish fashion trends and compelling people stories.

Experimental and fashion thirsty JOY women love to continuously reinvent themselves and they rely on JOY's trend competence to do so. JOY swiftly transforms them into guaranteed trend icons.

VERY ELLE is published twice a year and features work by a slew of new artists and photographers as well as interviews with personalities and editorial surprises.

VERY ELLE was launched together with VERY ELLE.FR, an innovative and creative e-magazine and a natural extension of this new adventure.

Whilst long flowing evening gowns, complete with draping, along soft gentle lines propose a rather romantic, sophisticated trend, severe geometrics and sculpted pleated structures set off a more aggressive, urban, Amazon femininity. Plunging side slits, detailing borrowed from the lingerie sector, bodices shaped by plays of tulle and splendid backs are the key points of cocktail and formal dresses for spring/summer 2010.Black and total white are, without doubt, the reference colours further enhanced by precious embellishments of silvery sequins, golden embroidery and metallic petals, authentic jewelled accessories. Sensual sheaths of platinum fabrics and materials plated with tiny metal scales for sirens of the night.Light, almost transparent, pink, red and green/blue are adopted at grand evening dos. images: more than 600 pages: 128 format: cm. 24,5 x 33