PIBE - Play It By Ear

ViVi is a Japanese fashion magazine published by Kodansha. ViVi is one of Asia's top fashion magazines, and is published in Japan, China, Taiwan, and Hong Kong. The target age group are teens and young women between 17-27 years old, the main demographic of readers are college students and young office ladies.

The magazines 'cover queen' is Ayumi Hamasaki, who has been featured on the cover 24 times since 1999, and also runs her famous Deji Deji Diary in each issue. Other artists frequently featured on the cover include: Namie Amuro, and Kumi Koda

myself.de touches women, who have it all: job, family, partner, friends - and only little time. This is why myself.de offers a wide range of topics with high value of benefit.

Besides Beauty and Fashion the user above all, relates to the categories Thoughts&Feelings and At Home. User friendly and with a clear layout, in addition to the usual service-orientated contents, its website users can now access even more offers of advice and interactive information.

With the aid of a new search function its female readers can now find suitable accessories for every look, a hairdressing scout providing inspiration for the next trip to the hairdresser and in the guide to home furnishings the editorial staff reveal their personal tips on interior design. In the rubric "Style Duel" the users of myself.de are asked to vote on their favourite outfits. Members of the myself.de community can now contact each other directly and send each other personal messages. myself.tv not only reports on Fashion Shows but shows exclusive clips that have been developed by our own film team to report other major events.