Woman's Weekly, published by IPC Media and edited by Diane Kenwood, is the number-one-selling brand within the mature woman’s weekly magazine sector*. On sale every Wednesday, Woman’s Weekly sells over 360,000 copies per week.
Launched in 1911, Woman’s Weekly has been a successful magazine title for over 100 years. Woman's Weekly focuses on the home, family and lives of grown-up women, providing them with health advice and hints on how to feel good at any age. Featuring beauty and fashion advice which is age-relevant, it aims to give women the confidence to experiment by adapting the latest trends to suit them.
Woman's Weekly aims to inspire readers to be creative with cookery, home, gardening and craft ideas. Each week also features a fiction story and generally upbeat real-life stories. Woman’s Weekly says it is “the grown-up woman’s guide to modern living”.
On 4 November 2011 the magazine celebrated its 100th anniversary with a special exact facsimile re-publication of the very first edition. Discussing the longevity of the magazine, on the BBC Radio 4's Today programme, editor Diane Kenwood and social historian Dr Clare Rose explained that the magazine had been launched in 1911 to appeal to the growing class of office-employed women who sought a magazine for reading on their daily commute by train, tram and bus.
