Amica belongs to the highest class of monthly Italian magazines. The most influential women's magazine in Italy entered the Bulgarian market in 2007, under the license of the media group RCS Periodici S.p.A. The Bulgarian edition of Amica addresses the modern city woman - intelligent and sensitive, provocative and interested in the new trends. The readers of Amica are active both in terms of the professional occupation, and their income and quality of life. Amica retains the strong fashion profile of the original. The magazine has its own style and recognizable outlook and has established itself as an ambassador of good taste on the developing Bulgarian fashion market. Amica orientates its readers among what is of fered on the market, in following the trends in the world fashion and lifestyle journalism. The characteristic witty language and uncompromising attitude to looks, win over women with taste and possibilities who are traditional knows as hard to let others inter their personal time and space. Thanks to its direct, intelligent and contemporary approach to the topics which interest women, the magazine has gained the trust of its readership.
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