Ever Manifesto is an irregularly and freely published magazine. It is distributed in print at fashion shows and published in PDF on its website: Evermanifesto.com. There is no prescribed schedule of publication.
The founders of the publication (Charlotte Casiraghi, Alexia Niedzielski, and Elizabeth von Guttman) announced its creation, website, and forthcoming debut manifesto in September 2009. The announcement coincided with a press conference for Città dell'arte Fashion: Bio Ethical Sustainable Trend.
With the catch phrase "everlution" (a neologism), the website for the magazine declares: "Fashion is change and reinvention. Sustainability is just the next step. Break the rhythm of fashion. March to a new drum. The magazine aims to "inspire positive transformation in how we live by generating sustainable solutions for both work and play that are aimed at protecting our planet for future generations." The magazine is intended to stimulate thought, debate, and change for improvement.
The publication is distributed for free at the 10 Corso Como boutique during Milan Fashion Week and again at Colette in Paris during Paris Fashion Week. Casiraghi explained that the magazine will not have a predetermined publication schedule. "We want to publish when we have something to say or people to support," she said. "It will be short and meaningful so that people will read it." The staff collaborate with experts and researchers to publish new issues ("manifestos," as they call it on the website) when there are new developments. Thus, there is no set schedule for the frequency of publication. Each "manifesto" will focus on a specific and unique theme that unites the field of science and the arts in a vision of sustainability.
