StyleCaster

Currently tag-lined “the world’s most independent fashion magazine”, DANSK was launched in 2003 as the creative playground for Style Counsel, Denmark’s leading fashion advertising and production agency. Slick and modern, the magazine presents international fashion seen through the smoothly minimalist eyes of DANSK – a rather distinct style, which can only ever be uniquely DANSK. It is published biannually in English and is distributed in over 20 countries worldwide.

A main idea behind DANSK was to fusion international fashion with the crème of Scandinavian labels, and to create a platform where this could be achieved with the same level of quality as seen in competing global fashion titles. Likewise, DANSK would feature renowned contributors who would give their take on “the DANSK eye” but also commission Scandinavian contributors to portray international fashion. In short, DANSK is based on a constant balance between the international and the national, which aims to create better potential for innovation. Similarly, the magazine changes its art direction annually and has reinvented itself numerous times.

For the 22nd issue, autumn/winter 2009, DANSK underwent its biggest reinvention to date. With a new team and a Gisele Bündchen clad cover, the magazine focused its attention on delivering an expert expression evident in supreme imagery, premium fashion, highly opinionated writing – a fashion title rarity – and an uninterrupted element of humour, all of which will take DANSK to a new and even better stage.

DANSK was founded by Uffe Buchard and Kim Grenaa. It lends its name to the annual DANSK Fashion Awards and the biannual official newspaper at Copenhagen Fashion Week, DANSK Daily.

Swoon Magazine is an NYC-based local media project. Its audience is that dicey sliver of Venn who do read the articles in Playboy, then throw out the rest and run to chew on the images in Swoon. Don’t get us wrong—Swoon is a deeply political organism as much as it is a party machine—and its politics are this: that glamour can, and must exist in our daily lives—and you can do it, if not by yourself then with a little bit of help from your friends.

The fashion industry is predicated on the same planned obsolescence that as we speak is dozing up piles of waste that people can, and do, ski on. A fashion cabal on the other hand, a fashion coterie, is sexy and sustainable. Fashion is an action and not a destination. Our mission is twofold: to showcase innovative designers and photographers and to reclaim fashion as an artistic expression outside of the push to create commercial trends. We believe that photography and fashion, like any other art form, require a space for creative play and experimentation outside of the confines of their respective commercial industries. Fashion must trot beside you as your life’s cadence calls, elsewise you will find yourself panting after it up the J-curve to infinity. And ya gonna kill yuhself that way hun—YA ARE! We cannot live at such a velocity of need. To appropriate Burroughs, “How fast can you take your time and still look hot, kid?” Ask yourself long and hard—if you still can’t see it, Swoon will snap a picture. We’ve come to reclaim the master’s tulles.