Vogue Mexico

Sanoma Magazines Ukraine (SMU) launches Harper's BAZAAR, the international fashion magazine, on 15 December 2008. Harper's BAZAAR is the first upmarket fashion magazine in Ukraine.

Elegant, sophisticated and provocative, Harper's BAZAAR focuses on luxury and covers what's new and what's next in the world of fashion and beauty. The readers of Harper's BAZAAR are high-society women who live in a big city. They are socially active and strive to be unique.

Harper's BAZAAR will be published every month with an initial print run of 25,000 copies. The magazine will have 220 pages and has a cover price of 3 Euros. Editor-in-Chief Natalia Guzenko has a broad experience in publishing, launching and developing glossy magazines.

The magazine launch is supported by a marketing campaign which includes advertisement in some SMU magazines and an exquisite party for advertisers in a very Harper's BAZAAR style. Fashion-designers and artists, top-managers of upmarket companies and representatives of show-business are among the guests of the party. Minimalistic style of ArtCafe together with interactive exhibition of best Harper's BAZAAR photography will let the guests into the atmosphere of fashion and art.

The 88 magazine is part of the 88 concept which will bring high-fashion directly to our readers, twice a year.

West fuses with East. East meets West. W.E. is a new breed of Style Culture/Design boutique magazine that brings the best of two worlds together. It appeals to readers who are influential and affluent, global in vision and yet individual in taste. W.E. aims to capture the innovative and the inspirational with special focus on the Asian metropolis, and present them through bold design and sophisticated concepts. Anything but a ghettoized ethnic magazine. W.E. initiates our readers in to a hybrid world of the future. As all things Asian increase in global influence across areas of lifestyle, design, fashion, entertainment, culture and philosophy, a premier cultural and lifestyle guide in timely due. W.E. features the modern, creative and diverse selection of talents in Asia that are visionary, provocative and sense enriching. The focus is Asia, but the approach is international. Bringing together both emerging and iconoclastic creators and contributors from around the world, in fields of photography, graphic design, fashion entertainment and media. W.E. offers an unique editorial attitude and original design concept. Our aesthetics is versatile and witty, with no want of sophistication. W.E. advocates a new attitude towards life in 21th century. That is, to globalize the regional and individualize the universal.

Younger girls, from 15 to 20, in high school, are interested in fashion and in name brands. Muteen, an upper market magazine is for this age group, in other words for the daughters of l'Officiel readers. Like Jalouse, Muteen is avant-garde in new fashion and beauty trends. Muteen is also an interactive magazine that allows readers to become involved in the very contents of their magazine.