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How do we build identity in art and most importantly how do we make ourselves accepted? 


Being an artist was never easy and most of the times especially in the emerging period things are really hard and complicated. 


One of the most complicated aspects is being accepted exactly as we are and for the things we stand for, for example our Art and our true self. 

The whole idea of identity and acceptance might not sound like a big deal but is the fundamental base for everything that humankind stands for, especially in art. 


The theme for the third edition of our magazine is “IDENTITY” and leading on the cover is a true icon, someone that has inspired millions around the world not just in art but on all social levels, Frida Kahlo. 


More than sixty seven years have passed since her death but Frida still continues to empower generations of artists to accept themselves and share their identities and their art with the world. 


The purpose of this publication is to inspire artists to accept themselves and their art without being forced into the stereotypical theatre that our society plays with. 


There are no subject or medium restrictions, everyone is welcomed to apply. 


Submission Guidelines- Please read carefully.


To apply simply email us the following informations at


one image with you in your studio or with you and some of your works. 

three images of your work, three different works (jpeg format). 

a short bio no more than 150 words. 

your Instagram username


For each image please include -Title, Size, Medium, Price. 


Please try to submit high quality images. 


Eligible media but not limited: 


painting | sculpture | photography | digital art | Installation | video | prints | textile | ceramics | illustrations | etc. 


To make a submission is absolutely free but we do charge a £59 fee for each accepted submission. 


Where will be published? 


Google books.



Our Website. 


The printed version. 


The printed version will be available for a whole year period in our gallery space from Tower Bridge London. 


The gallery space is nestled between modern and classic London icons: The Shard 4 minutes away, Tower Bridge 1 minute away, London Bridge 2 minutes away. 


With constant exhibitions programme and all kind of artistic projects, we get an average of over 800 visitors every month. 


Important dates: 


the open call will run until December 14.

the publication on all the mentioned platforms will be made on December 27. 

On December 28 all the participants will get an email with all the links where the magazine will be published. 

the printed version will be available in our galleries in Central London and to order via our website starting with December 29. 





As we run multiple open calls, please make sure you include in the email line the open call you apply for. 


For any enquiries related to the open call pls email Caroline at 


Good luck to you all!


Entry Fee:

Fee Detail: 
£59 only for the accepted submissions.
Contact & Links: 
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