The object of this Competition is the study and creation of a new logo / representative brand that clearly summarises the theme inspiring the event, and which serves as a launching platform and distinctive sign for all activities of the European Capital of Culture project with particular regard to identity and communication. A logo / brand that must be original, innovative, inclusive and "borderless", as the new European capital of the two cities on the border is striving to be original, innovative and inclusive. The visual identity shall be able to address everyone in a clear and engaging way, transferring a positive and modern approach to the great theme of European culture.
