Social media is no longer just a platform for sharing work; it functions as a mood board, a portfolio, and increasingly, the work itself. The feed constructs context, the grid dictates composition, the caption frames interpretation, and the repost determines circulation. Each gesture shapes not only how an artwork is seen, but how it is defined and remembered.
When documentation becomes performance and visibility influences creation, where does the artwork end and the platform begin? Is the post an extension of artistic practice, or has the platform quietly become the primary medium? Within this system, are our aesthetic decisions conscious choices, a revival of familiar visual rules, or simply responses shaped by algorithmic logic?
