Mary Virginia Swanson: Beyond Print




Join mentor and educator Mary Virginia Swanson  for a two-day workshop that will teach photographers how to conduct targeted research, build their audience, and extend the life of their photobook beyond publication. 

Whether your book is self-published, published by a trade publisher, or published by a small press, the publication date is just the beginning of the journey. In this workshop, Swanson will explore ways in which newly published photographers can conduct targeted research to find methods of facilitating awareness and attention about their projects. From examining existing and desired audiences to discussing the possibility of exhibitions, this workshop will broaden photographers’ perspectives and educate them about methods that will aid in securing exposure for their book and work. 

On the first day, Swanson will introduce the photobook market and how to research and build an audience. Participants will introduce their work and marketing concept to the group, and begin strategizing methods of targeted research. On the second day, participants will work to redefine their project statement and audience in order to create a precise marketing plan. The workshop will conclude with a discussion about exhibitions, social media tools, and educational programming that could be tied to a book project. 

Mary Virginia Swanson is an author and educator who helps artists find the strengths in their work, identify appreciative audiences, and present their photographs in an informed, professional manner. She draws from her thirty-year career spanning the fine-art, documentary, photojournalism, publishing, and licensing arenas to lend sage advice to artists at all professional levels. Swanson coauthored with Darius Himes the acclaimed Publish Your Photography Book, which was revised and updated in 2014 (Princeton Architectual Press). Visit or @maryvirginiaswanson.


Tuition: Tuition for this two-day workshop is $500 and includes lunch and light refreshments for both days. Currently enrolled students and Aperture Members at the $250 level and above receive a 10% discount on workshop tuition. Please contact for a discount code. Students will need to provide proper documentation of enrollment.

2017 Paris Photo-Aperture Foundation PhotoBook Awards





Initiated in November 2012 by Aperture Foundation and Paris Photo, the Paris Photo–Aperture Foundation PhotoBook Awards celebrate the photobook’s contribution to the evolving narrative of photography, with three major categories: First PhotoBook, PhotoBook of the Year, and Photography Catalogue of the Year. Since the announcement of the 2016 winners last November, the shortlisted titles have been exhibited in five venues internationally. In total, the 2016 Shortlist was seen in six countries, including Ivorypress, Madrid; Duesseldorf Photo Weekend, Germany; The Lumiere Brothers Center for Photography, Moscow; and Palm Springs Photo Festival, California.


The First PhotoBook Prize
A $10,000 prize will be awarded to the photographer(s)/artist(s) whose first finished, publicly available photobook is judged to be the best of the year. Twenty books from this category will be selected for the Shortlist, presented to the jury for the final selection, and exhibited during Paris Photo.

The PhotoBook of the Year Prize
This prize will be awarded to the photographer(s)/artist(s) and publisher responsible for the photobook judged to be the best of the year. Ten books from this category will be selected for the Shortlist, presented to the jury for the final selection, and exhibited during Paris Photo.

The Photography Catalogue of the Year Prize
Awarded to the publication, publisher, and/or organizing institution responsible for the exhibition catalogue or museum publication judged to be the best of the year. Five books from this category will be selected for the Shortlist, presented to the jury for the final selection, and exhibited during Paris Photo.

The shortlisted books, accompanied by the jury’s comments, will be featured in the fall 2017 edition of The PhotoBook Review, issue 013 (published by Aperture Foundation), to be released at Paris Photo.

Check out the past winners and exhibitions here!


To submit, please complete a submission form for each entry and complete payment at Once your submission(s) and payment(s) are successfully submitted, you will then need to print each individual submission summary and mail it, along with one copy of the books(s) you are submitting per entry*, to Aperture Foundation in New York:

Aperture Foundation
Attn: PhotoBook Awards
547 West 27th Street, 4th Floor
New York, New York 10001

*If you are submitting the same book for two different categories you must send two copies: one for each category.


  • Book title, year of publication, and publisher information
  • A short description / summary of the book and why it’s being submitted to that particular category (400 characters)
  • The photographer or author’s name, as well as the designer and editor’s names
  • Book dimensions (in inches and centimeters), number of pages, the edition number or print run
  • A short description of where the book is sold (200 characters)
  • An image or render of the book cover (PDF or JPG file)
  • Book cover (you can upload an image or render of the book cover—PDF or JPG files accepted
Fee Detail: 


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