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“Apparently, in America…”
It’s a phrase often heard when traveling abroad—equal parts bewildered observation and cultural critique. Our founder, Francesca Hummler, first started noticing these overheard comments while living in England, often in pubs, where conversations would start with “Apparently, in America…” and end with something outrageous, like “…you can buy guns in supermarkets but not Kinder Eggs.”
We’ve taken this phrase as both the name and the spirit of our platform: a space for contemporary photography that explores American contradictions, curiosities, and chaos.