Romania

SMCK On Reel reshapes aesthetics and promotional strategies at Romanian Jewelry Week. Three minutes of moving images can impregnate the mind of the viewer with the significance and uniqueness of the artist’s work more than thousand jewelry photos. The secret lies in the plot, and the visualization of the artist’s intimate world of phantasy.

Stories are remembered and retold, while unconnected images fade away. A reel, film or video is a row of moving images that build up a fascinating narrative worth watching. It is an eye-catcher.

SMCK On Reel attracts jewelry VIPs and customers, and creates a new space for promotional strategies. Videos are easy to produce, to present, to screen, to understand, and to love.

Artists often had to subject themselves to an exacerbated pace of posting on social networks. Existing art literature relies too heavily on influencer marketing, which is a toxic way for an artist to manage their creation. I've taken this approach and written a theoretical article on Personal Branding for Artists, and want to take it a step further and discuss artists using social media for personal branding.