Fiercive Magazine

Pop is a British fashion magazine co-founded in 2000 by Ashley Heath and editor Katie Grand. The initial creative directors for the magazine were Lee Swillingham and Stuart Spalding. Pop is published bi-annually.

In 1999, the publishing house Emap enticed Grand to leave Dazed & Confused—a magazine founded by Rankin and Jefferson Hack—and invited her to work on the cult magazine The Face, as the magazine's official fashion director. At the same time Emap offered her a position as Editor-in- Chief of an as-yet unnamed new magazine. The first issue of Pop was launched in September 2000. Grand said that her main concept was that "it to be really jolly. And pink — I was obsessed with it being pink."

Grand left Pop in 2008, along with creative directors Swillingham and Spalding, to establish a rival magazine, Love, published by Conde Nast.

Pop has now relaunched in an online digital format as THEPOP.COM. The first issue will be out on 1st September 2009. Dasha Zhukova was hired as editor-in-chief with Ashley Heath as the Editorial Director and David Girhammar as an editor.

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