How to Spend It - Financial Times

Lucire is a fashion magazine that originally began on the web in 1997, branching into a monthly print edition in its home country of New Zealand in 2004. It is the first fashion partner with the UNEP, an arrangement that began in 2003.

At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there. It claims to be the first fashion title to extend its brand from the internet into print, and the first website to launch print editions in more than one country. An unusual claim is that Lucire is the first national consumer publication in New Zealand to use exclusively typefaces designed and produced domestically.

Simone Knol edits the web edition, Laura Ming-Wong the "master" print edition in New Zealand. Summer Rayne Oakes was made the US Editor in 2007. Previous positions were staffed by Stevie Wilson, who served as US Editor-at-Large, Catherine Rigod, who filled the role of West Coast Editor and Richard Spiegel, who worked as a New York based photojournalist, among others. Lucire was founded by Jack Yan, who continues to serve as Publisher.

When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian term meaning ‘to glitter’ and there is a similar word in Spanish meaning ‘to show off’.

In the early 2000s, Lucire covered new talent alongside more established names. It was one of the first publications to profile Zac Posen, New Zealand shoe designer Kathryn Wilson, MTV New Zealand presenter and former beauty queen Amber Peebles, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a Webby Award.

It launched a Romanian edition (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions. The magazine is subscribed to throughout the world, including Australia, the United States, and various European nations.

Print edition cover girls have included Brittny Gastineau, Vanessa Carlton, Stacie Jones Upchurch, Nicky Hilton, Theodora Richards and Monica Gabor. New York photographers Barry Hollywood, Gray Scott and Jon Moe have contributed the greatest number of covers.

VIRGINE Magazine is a brand new innovative high fashion, art and music platform set to revolutionize the way people interact with the fashion industry. Through their proximity with today’s major influential voices in the fashion field, they have managed to develop a magazine that stays ahead of current styles and trends.

VIRGINE is seeking ways to increase societies’ devotion to charity contribution, so every issue their magazine’s first page will be dedicated to charity oriented advertisements.

In addition, they want to create a fashion platform that serves as a bridge between top industry professionals and up-and-coming artists to be showcased side by side under the esthetic and standards of VIRGINE.

Furthermore, VIRGINE wants to innovate by forming bridges between different industries. Imagine an article written by a fashion model who wants to become an editor or an interview conducted by the actual photographer who shot the subject. This is the kind of content they are looking for; content that brings a different perspective to the audience.

With VIRGINE, you will be propelled into a global culture of beauty, esthetic, creativity and innovation.

A complete and practical guide, Avantaje appeals to the modern discerning woman, who wants to maintain her beauty, cultivate her personality, take care of her family and her career.

This magazine is published under license from IPC Media.

Vogue Collections, launched in 2011, is a special edition published twice a year under copyright cooperation by China Pictorial. It gives an in-depth report on the Spring/Summer and Autumn/Winter shows, and includes substantial feature stories elaborating on key trends. In addition to the magazine, there is also an iPad edition of Vogue Collections.