Maxim Russia

W Korea launched in 2005 and has become well regarded for publishing innovative and artistic visuals along with cutting-edge feature articles. W Korea has also launched a number of successful mobile and tablet applications and is popular on social media, demonstrated by the large number of Twitter followers. W magazine is a monthly publication.

Lucire is a fashion magazine that originally began on the web in 1997, branching into a monthly print edition in its home country of New Zealand in 2004. It is the first fashion partner with the UNEP, an arrangement that began in 2003.

At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there. It claims to be the first fashion title to extend its brand from the internet into print, and the first website to launch print editions in more than one country. An unusual claim is that Lucire is the first national consumer publication in New Zealand to use exclusively typefaces designed and produced domestically.

Simone Knol edits the web edition, Laura Ming-Wong the "master" print edition in New Zealand. Summer Rayne Oakes was made the US Editor in 2007. Previous positions were staffed by Stevie Wilson, who served as US Editor-at-Large, Catherine Rigod, who filled the role of West Coast Editor and Richard Spiegel, who worked as a New York based photojournalist, among others. Lucire was founded by Jack Yan, who continues to serve as Publisher.

When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian term meaning ‘to glitter’ and there is a similar word in Spanish meaning ‘to show off’.

In the early 2000s, Lucire covered new talent alongside more established names. It was one of the first publications to profile Zac Posen, New Zealand shoe designer Kathryn Wilson, MTV New Zealand presenter and former beauty queen Amber Peebles, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a Webby Award.

It launched a Romanian edition (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions. The magazine is subscribed to throughout the world, including Australia, the United States, and various European nations.

Print edition cover girls have included Brittny Gastineau, Vanessa Carlton, Stacie Jones Upchurch, Nicky Hilton, Theodora Richards and Monica Gabor. New York photographers Barry Hollywood, Gray Scott and Jon Moe have contributed the greatest number of covers.

i-D is a British magazine dedicated to fashion, music, art and youth culture. i-D was founded by designer and former Vogue art director Terry Jones in 1980. The first issue was published in the form of a hand-stapled fanzine with text produced on a typewriter. Over the years the magazine evolved into a mature glossy but it has kept street style and youth central to every issue.

The magazine is known for its innovative photography and typography, and over the years established a reputation as a training ground for fresh talent. Photographers Chris Dowling, Wolfgang Tillmans, Juergen Teller, Terry Richardson and Ellen von Unwerth, Kayt Jones have produced work for i-D. The magazine celebrated its 250th edition at the end of 2004 and its 25th anniversary in 2005. The July Issue of 2009 was the magazines 300th publication, boasting many interesting articles and iconic photography, true to the magazines concept. The content, focused mainly on ideas from past issues and bringing these ideas into 2009. Raquel Zimmerman was the covergirl for this edition.

The magazine pioneered the hybrid style of documentary/fashion photography called "the straight up". At first, these were of punks and New Wave youth found on English streets and who were simply asked to stand against any nearby blank wall. The resulting pictures - the subjects facing the camera and seen from "top to toe" - are a vivid historical documentary photography archive, and have established the posed "straight up" as a valid style of documentary picture-making.

Tipped on its side, the "i-D" typographic logo reveals a winking smiley. Most issues of i-D magazine have featured a winking cover model.

i-D has also held numerous exhibitions worldwide and published several books.

In 1984, Tony Elliott (Time Out) became its publishing partner with 51% share of the company. Terry remained editor-in-chief and creative director, but he also worked on other commercial projects. In 2004, Terry - together with his wife, Tricia - regained total control of the company.

i-D's silver anniversary in 2005 was celebrated with an exhibition (i-Dentity) and guest-edited issues. Terry invited a number of creative collaborators to work with him on different issues, around the central theme of identity.