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ANOKHI Magazine was initially launched the winter of 2002. Since then, ANOKHI has become North America's longest running South Asian Fashion, Lifestyle & Entertainment magazine for affluent, brand savvy and fashionable 18 to 44 year old South Asian mainstream women. It is dedicated to becoming the pre-eminent, unifying and leading voice for and of, the South Asian culture in Western society

ANOKHI, is the Hindi word meaning 'different' or 'unique'. ANOKHI Magazine is both!

DIFFERENT, because it recognizes that society is a blend of many cultures and types of people who make up the South Asian and Mainstream markets. We know that ANOKHI readers desire an editorially rich, informative and entertaining crossover publication... AND... ANOKHI delivers!

UNIQUE, because ANOKHI appreciates and feeds the needs of contemporary South Asian women. It is a publication that truly understands, reflects and promotes the merger between rich Eastern philosophies and progressive Western ideologies. ANOKHI Magazine defines itself not simply as a South Asian publication, but a fusion magazine - a perfect blend of East and West.

ANOKHI Magazine and www.AnokhiMagazine.com are the perfect media venues for all things pertaining to, and relating to, mainstream South Asian women, because we know our readers are proud of their cultural heritage and comfortable with their cultural duality.

Accordingly, it is the only quality, high gloss South Asian magazine of its kind in the world that also holds great appeal for females regardless of cultural background.

Vogue UK rules the world of fashion, beauty, trends and lifestyle like no other magazine. Vogue UK is no doubt the best of all Vogues. Hundreds of beautiful and gorgeous photographs and features showcase the latest designs and trends, sexy and stylish dresses, sophisticated and elegant knits and embroidery from worlds top designers and catwalks. Accessories, jewelry, beauty, health, art, entertainment, lifestyle and travel are also covered extensively. Special issues are released covering important fashion events around the Globe.

The British edition of Vogue is a fashion magazine that has been published since 1916.

When British Vogue was launched, it was the first overseas edition of an existing magazine. Under the magazine's first editor, Elspeth Champcommunal, the magazine was essentially the same as the American edition, but for its anglicised spellings. Under its second editor, Dorothy Todd, the magazine shifted its focus from fashion to literature and lost much of its audience. It was under Alison Settle, the magazine's third editor, that the magazine took off. British Vogue's current editor-in-chief is Alexandra Shulman. British Vogue is more commercial in approach than other editions of Vogue.

British Vogue is the most profitable British magazine as well as the most profitable Vogue besides the US edition. In 2007, it ran 2,020 pages of advertising at an average of £16,000 a page.