Currently tag-lined “the world’s most independent fashion magazine”, DANSK was launched in 2003 as the creative playground for Style Counsel, Denmark’s leading fashion advertising and production agency. Slick and modern, the magazine presents international fashion seen through the smoothly minimalist eyes of DANSK – a rather distinct style, which can only ever be uniquely DANSK. It is published biannually in English and is distributed in over 20 countries worldwide.
A main idea behind DANSK was to fusion international fashion with the crème of Scandinavian labels, and to create a platform where this could be achieved with the same level of quality as seen in competing global fashion titles. Likewise, DANSK would feature renowned contributors who would give their take on “the DANSK eye” but also commission Scandinavian contributors to portray international fashion. In short, DANSK is based on a constant balance between the international and the national, which aims to create better potential for innovation. Similarly, the magazine changes its art direction annually and has reinvented itself numerous times.
For the 22nd issue, autumn/winter 2009, DANSK underwent its biggest reinvention to date. With a new team and a Gisele Bündchen clad cover, the magazine focused its attention on delivering an expert expression evident in supreme imagery, premium fashion, highly opinionated writing – a fashion title rarity – and an uninterrupted element of humour, all of which will take DANSK to a new and even better stage.
DANSK was founded by Uffe Buchard and Kim Grenaa. It lends its name to the annual DANSK Fashion Awards and the biannual official newspaper at Copenhagen Fashion Week, DANSK Daily.
