Stuff is a men's magazine featuring interviews, pictorials, and other articles of interest to a predominantly male audience.
The UK version of the magazine, published by Haymarket Consumer Publications Ltd, is focused mainly on consumer electronics, gadgetry and lifestyle products, such as iPods and fast cars, to computers and men's clothing. Like its U.S. equivalent, Stuff UK contains a scantily clad woman on the front page (with a small number of further photos inside the magazine), but as the model is clothed this is not considered pornography in Britain. There are multiple in depth features, such as product reviews of laptops, digital audio (MP3) players, digital cameras (compact and SLR), as well as advertising. Regular features include an "adrenaline junkie" article, and speculative pages about upcoming technology, such as the "rumour mill" and the "Next big thing?" on the last page.
"Hot Stuff" is the news section that features new or unreleased products. Top 10s of currently available items are featured toward the back of the magazine. These include products in the range of portable media players, phones, computers, laptops, digital cameras, televisions, video recorders, hi-fi, home cinema, gaming, home and sports. There are dedicated pages for opinions and readers mail and a "My gadget life" column in towards the front of the magazine that features an interview with a well known person about the technology that helps them.
The circulation of Stuff UK is around 100,000 copies a month, placing it the best-selling gadget magazine and the 6th biggest-selling men's monthly in the UK, according to the Audit Bureau of Circulations. It outsells its closest rival, T3, by 2:1.
