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The first Pacha opened in the beach town of Sitges in 1967. Six years later, in 1973 during the hippy movement, Pacha arrived in Ibiza. Since then the brand has been constantly developing together with time, fashion and trends, and bringing new ideas, improvements and all kind of extravagances to the night scene; although always maintaining its singularity, its particular style and spirit.

Four decades after its first opening in Sitges, Pacha has successfully established in many different countries all over the world: Brazil, United States, Russia, Germany, England, Egypt, Portugal, Austria and in the most important Spanish cities like Madrid, Valencia, Bilbao, and soon in many other interesting places in the planet.

But Pacha is not only about nightclubs. The brand opened a few years ago El Hotel Pacha in Ibiza, a complete success because it brought a new concept to the island’s hotel industry. El Hotel offers modern luxury in a relaxed Mediterranean way all year round, with a bar in the lobby that has turned to be one of the favorites and most sophisticated meeting points on the island, where artistic exhibitions, special events, pre-parties and fashion shows take place.

In the meantime, Pacha has been expanding its fields and has created the successful Pacha Collection and Accessories, producing all kinds of garments that express Ibiza’s free lifestyle and pure spirit, and that have turned to be some of the most desirable items on the island, also available worldwide thru their online shop.

Pacha Recordings, this music label has been running for years and has already managed to work with some of the best DJs and producers in the electronic music scene; a bilingual magazine about what’s going on in the Ibiza: Pacha Magazine; a party Schooner Pacha 67 that sails around the island; and the latest creation the exclusive club, restaurant and cabaret Lío

So the “two cherries” are not just a sweet logo, they represent a hip styled, free spirited Mediterranean lifestyle as well as being constant reminders of their inimitable, glamorous and hedonistic nights.

Arena was a British monthly men's magazine. The defunct magazine was created in 1986 by Nick Logan, who had started The Face in 1980, to focus on trends in fashion and entertainment. British graphic designer Neville Brody, who had designed The Face, designed Arena's launch appearance. On March 3, 2009 Bauer Consumer Media announced that Arena would be suspended from publication. The last edition was sold on March 12 2009.

The magazine featured articles on food, movies, fitness, sex, music, toys, and books. It was pitched at a similarly upscale audience to GQ, attempting to offer a more adult read than lad mags like Maxim and FHM, and gearing itself specifically towards the "black collar worker".

Arena launched the careers of several prominent British media professionals, among them Dylan Jones, the editor of GQ UK who had served as Arena's editor in the late 1980s.

In July 2006, facing competition from the internet, the editorial team behind Arena launched a team blog which features regular posts from its contributors.

In spite of this, magazine circulation continued to fall and in 2007, Giles Hattersley, chief interviewer at The Sunday Times was brought in as Editor. Hattersley oversaw a revamp of the publication and in November 2007, the magazine relaunched with a new design and new palate of content, featuring David Beckham on its cover.

Hattersley returned to The Sunday Times in March 2008 and was replaced in the interim by deputy editor Mat Smith. Smith left in August 2008 to take over as features director at Esquire UK.

As of April 2009, international editions of Arena outside the UK continue to be published. These editions include Ukraine, Turkey, Korea and Thailand. Arena Singapore, the first English language edition outside the UK, was launched on October 27, 2006 by the publishing division of Mediacorp. Mediacorp had announced on 30 April 2009 that it was closing the Singapore edition of ARENA.