VIV Mag

Go behind the runways with W and sit front row at the world's hottest shows. Get the first looks at the most fabulous fashion.

In each issue of W, you'll get:

* Fashion that is elegant, opulent, and colorful

* Society, couture, accessories, parties

* People, beauty, travel, Hollywood, home. All like you've never seen them before.

W is a monthly American fashion magazine published by Condé Nast Publications, who purchased original owner Fairchild Publications in 1999. The magazine is an oversize format – ten inches wide and thirteen inches tall. Patrick McCarthy is its chairman and editorial director. McCarthy has previously worked for Women's Wear Daily, the sister publication of W. Nina Lawrence is the vice president and publisher of W. W magazine has a reader base of nearly half a million, 469,000 of which are annual subscribers. 80 percent of the magazine's readers are female and have an average household income of $135,840.

Often the subject of controversy, W magazine has featured stories and covers which have provoked mixed responses from its intended audience. In July 2005, W produced a 60-page Steven Klein portfolio of Angelina Jolie and Brad Pitt entitled "Domestic Bliss". The shoot was based upon Pitt's idea of the irony of the perfect American family; set in 1963, the photographs mirror the era when 1960s disillusionment was boiling under the facade of pristine 1950s suburbia.

Other controversial issues include Steven Meisel's shoot entitled "ASexual Revolution," in which male and female models (including Jessica Stam and Karen Elson) are depicted in gender-bending styles and provocative poses. In addition, Tom Ford's racy shoot with Steven Klein and the accompanying article on sexuality in fashion came as a shock to some loyal readers. During the interview, Ford is quoted as saying "I've always been about pansexuality. Whether I'm sleeping with girls or not at this point in my life, the clothes have often been androgynous, which is very much my standard of beauty." Steven Klein also was the photographer for the racy photo shoot featured in the August 2007 issue, showcasing David and Victoria Beckham. Bruce Weber produced a 60-page tribute to New Orleans in the April 2008 issue, and shot a 36-page story on the newest fashion designers in Miami for the July 2008 issue. Most of W's most memorable covers are featured on the W Classics page on the magazine's website.

W is also known for its coverage of American and European society. Many of these society luminaries, as well as the elite of the entertainment and fashion industries, have allowed W into their homes for the magazine's W House Tours feature, including Marc Jacobs, Sir Evelyn Rothschild and Imelda Marcos.

So you may have seen or heard about the new CITY. Yes, it’s bigger. Yes, it has a new look and feel. Yes, it’s sexy as hell. And the new format is just the most visible of the changes. CITY has been a part of the cultural landscape since its birth in SoHo over a decade ago, but they are the first to acknowledge that there are a plethora of magazines on the newsstand that deal, in not-so-different ways, with the same “style” territory. They wanted CITY to break that mold, to stand out from the crowd, to be original and unique, and they decided to go about being revolutionary by going back to basics.

So the format: oversized, saddle-stitched, classic, reminiscent of magazines in publishing’s “golden age” — the Vanity Fair and Esquire of the ’60s, the Nova and Interview of the ’70s — and with a point of view to match. Every city needs a voice, and they want this city’s—New York City’s—to be theirs. There is a vibrant creative community here, probably the most fertile in the world. These individuals are the architects of influence, but it’s been a while since there was a publication that really personified and spoke to and for them. The new CITY is that book. CITY is the magazine for, by, and about New York City’s arbiters of excellence.