viva - New Zealand

Yes is the women’s weekly for and about women in their twenties (20 to 27). The success of Yes is mainly due to the enormously close relationship with its readers. Yes is an important, influential guide for young women. The readers are brand starters who like to try out new products. This makes them an interesting target group and Yes a medium you can’t miss.

Online from the 27th of February, MenStyle.it is the destination site for a male audience that likes to live life to the fullest. Fashion, Style, Sport, Technology, Design, Travel, Girls and more… In a word Lifestyle.

MenStyle is a sophisticated, elite environment, with excellent content and an audience of dynamic, modern and evolved readers.

The new site relies on GQ.com’s experience and goes even further:

* New brands (Vanity Fair, L’Uomo Vogue, AD, Traveller, and obviously GQ) that enrich the editorial offering of the site

* Graphics, layout and navigation that are refined and innovative

* Focus on multimedia , with rich photo galleries and videos with an unmistakable style inherited from GQ

* New community features that are more functional and full of features for users

MenStyle's contents can be grouped in four areas:

* FASHION

Menstyle on the cutting edge…

Innovations and in-depth looks at the men’s luxury world with exclusive images and videos from the collections of the most famous designers in the world

* WELLNESS

Everything a man needs to stay in shape

Menstyle offers its users useful information for taking care of their bodies: tips for a proper diet, exercises to do at home or in the gym and the latest innovations from the fitness world

* LIFESTYLE

An current, in-depth look at men’s passions

Illustrated travel features, the most innovative technology and design products, previews of the latest cars and sports stories reported on in-depth and with a fresh, cool take

* ENTERTAINMENT

Menstyle continues GQ.com’s tradition

Lots of coverage given to cinema and music with interviews, presentations and trailers…And here’s where the girls come in. The most beautiful stars captured by the world’s most celebrated photographers

Viva! is a magazine which covers the lives of national and international celebrities and VIPs. Filled with exclusive photos from well-known photographers, it also covers cultural and social events.