vogue.com.au, Australia's definitive online fashion destination, continues to set the benchmark for fashion websites in Australia with the launch of dynamic new features reflecting developments in the magazine, technology and the needs of vogue.com.au visitors.

Since launching in October 2000, vogue.com.au has produced an engaging online experience for its now more than 1 million unique visitors each month by continuing to combine current web technology with Vogue Australia's renowned editorial authority.

"vogue.com.au is on an astonishing trajectory - it's power and reach is unparalleled," says Kirstie Clements, Editor-in-Chief of Vogue Australia. "Together, Vogue Australia and vogue.com.au deliver the ultimate fashion environment with authority, integrity and style."

vogue.com.au in partnership with Vogue Australia magazine is able to provide users with a total fashion experience offering comprehensive runway coverage of all the major fashion shows, authoritative reports on seasonal trends, the latest social, celebrity, and fashion news, lively informed takes on fashion and pop culture, behind the scenes videos and the Vogue Forums which provide insight into the fashion industry.

From July 1, vogue.com.au's new features include interactive Lookbooks, a Fashion Calendar, gallery Zoom Tool and a new video system that will allow for more and higher quality full screen video content on VOGUETV.

"vogue.com.au is growing with the demands of our increasing visitor numbers," says Damien Woolnough, vogue.com.au editor. "The new vogue.com.au showcases the depth of original fashion and beauty content, which is updated daily."

A new innovative Lookbook feature will allow Club Vogue members to find fantastic images from all over the site and put them together in new, inspiring ways, whether they're paying homage to their favourite icons or spotting the latest trends.

This feature will create a real community of fashion fans allowing visitors to save, organize, and make notes on their favourite looks, just like a front row editor - and, best of all, they will be able to share them with the rest of the Club Vogue community.

The addition of the Zoom Tool in Galleries will enable fashion fans to focus on the intricate details in photographs from all of the international and Australian fashion shows.

The Fashion Calendar will highlight all of the events and launches dedicated fashion followers need to know.

A new video system for the highly successful VOGUETV, will allow for more video content covering the latest in fashion and beauty with full screen viewing.

With more than 1.1 million unique browsers and 9.1 million page impressions per month, vogue.com.au is the online authority for the vogue view on fashion in Australia.



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