Voi Tutti

Vogue is the fashion authority. Setting the standard for over 100 years has made Vogue the best selling fashion magazine in the world. Each issue delivers the latest in beauty, style, health, fitness and celebrities and your subscription will include the must-have Spring and Fall Fashion editions. Before it's in fashion, it's in Vogue!

Vogue was founded as a weekly publication by Arthur Baldwin Turnure in 1892. When he died in 1909, Condé Nast picked it up and slowly began growing the publication. The first change Nast made was that Vogue appeared every two weeks instead of weekly. Nast also went overseas in the early 1910s. He first went to Britain, and started a Vogue there, and it went well. Then he went to Spain, however that was a failure. Lastly, Nast took Vogue to France, and that was a huge success. The magazines number of publications and profit increased dramatically under Nast. The magazine's number of subscriptions surged during the Depression, and again during World War II. In the 1960s, with Diana Vreeland as editor-in-chief and personality, the magazine began to appeal to the youth of the sexual revolution by focusing more on contemporary fashion and editorial features openly discussing sexuality. Vogue also continued making household names out of models, a practice that continued with Suzy Parker, Twiggy, Jean Shrimpton, Lauren Hutton, Veruschka, Marisa Berenson, Penelope Tree, and others.

In 1973, Vogue became a monthly publication. Under editor-in-chief Grace Mirabella, the magazine underwent extensive editorial and stylistic changes to respond to changes in the lifestyles of its target audience.

The current editor-in-chief of American Vogue is Anna Wintour, noted for her trademark bob and her practice of wearing sunglasses indoors. Since taking over in 1988, Wintour has worked to protect the magazine's high status and reputation among fashion publications. In order to do so, she has made the magazine focus on new and more accessible ideas of "fashion" for a wider audience. This allowed Wintour to keep a high circulation while discovering new trends that a broader audience could conceivably afford. For example, the inaugural cover of the magazine under Wintour's editorship featured a three-quarter-length photograph of Israeli super model Michaela Bercu wearing a bejeweled Christian Lacroix jacket and a pair of jeans, departing from her predecessors' tendency to portray a woman’s face alone, which, according to the Times', gave "greater importance to both her clothing and her body. This image also promoted a new form of chic by combining jeans with haute couture. Wintour’s debut cover brokered a class-mass rapprochement that informs modern fashion to this day." Wintour's Vogue also welcomes new and young talent.

Wintour's presence at fashion shows is often taken as an indicator of the designer's profile within the industry. In 2003, she joined the Council of Fashion Designers of America in creating a fund that provides money and guidance to at least two emerging designers each year. This has built loyalty among the emerging new star designers, and helped preserve the magazine's dominant position of influence through what Time called her own "considerable influence over American fashion. Runway shows don't start until she arrives. Designers succeed because she anoints them. Trends are created or crippled on her command."

With a fresh new look and more news content, practical business advice than ever before, Professional Beauty provides you with all the information you need to grow your business and make it a success.

“DIVA” has been published since 1989 and has since then successfully established itself as a competent magazine for lifestyle in the high class sector. It filters current trends, products and services for readers whose passion for the extraordinary, outstanding and artistically sophisticated mirrors itself in an entirely individual lifestyle.

Internationally renowned photo artists, authors as well as experts from the art and fashion scene in every issue add to the work of the editors, in order to do justice to the high demands and to make the pulse of the time today perceivable in a special way.

The fashion and beauty editorials published in “DIVA” are exclusively produced for every issue in the big fashion capitals Paris, Milan, Berlin and New York. There, in cooperation with top photographers, make-up artists and sought after stylists, the trends by major designer and labels are realized in a way that they are able to fascinate as eyecatchers.

As if all this wasn´t enough. Reports on contemporary design, art, fine jewellery and horology also belong to the “DIVA” world as well as reports about special travel destinations and city trips.

Seventeen is the world’s leading title for young women who want to look their best, do their best, and get the best – and have a good time while they’re at it!

Licensed from Hearst Communications Inc. in the US, Seventeen Singapore was launched in 2002. Seventeen is a fashion, beauty and life skills magazine that reaches out to young women between the ages of 15 and 24. It has 16 editions worldwide. Positive and accessible, Seventeen celebrates real beauty for the real girl, and inspires diversity and creativity through its useful fashion, beauty and life tips. It reaches out to readers who want to get the most fun out of their young life. Seventeen Singapore is the leading fashion and beauty magazine for young women here. Seventeen also has an edition in Malaysia, which is published by an SPH Magazines associate company.