Voi Tutti

The Australian Women’s Weekly’s success can be put down to the fact that it offers something for every reader – informative feature articles, a designated section to cooking, gardening, home living, fashion and beauty, and parenting. There is no need to buy an individual magazine for information on each of these important areas in a woman’s life, when you can get them all in the one magazine and for the best possible price.

ViVi is a Japanese fashion magazine published by Kodansha. ViVi is one of Asia's top fashion magazines, and is published in Japan, China, Taiwan, and Hong Kong. The target age group are teens and young women between 17-27 years old, the main demographic of readers are college students and young office ladies.

The magazines 'cover queen' is Ayumi Hamasaki, who has been featured on the cover 24 times since 1999, and also runs her famous Deji Deji Diary in each issue. Other artists frequently featured on the cover include: Namie Amuro, and Kumi Koda

TWILL: is a magazine that does not have an obvious readership, because it lacks an homogeneity of content, views, ideology or even language. For the publishing business. Twill is an impossible magazine. But, sometimes, boundaries can be crossed simply turning upside down the fundamental tenets, especially if you are not afraid of the associated risks. They, at Twill, have thus decided to reverse the golden rule of publishing; instead of identifying a class of potential customers on whom to foist a magazine, they have created a publication that defines ourselves. And they have shifted onto the market, or rather on a small fraction of it, the task of identifying with them. To challenge the market rules has not been a difficult choice, because they are not merchants. They hope that, amidst the exuberant cacophony of their contents, our readers will recognize the only rigorous coherence that they have struggled to obtain: that of reason, heart and beauty.