West East Magazine

Zink is a luxury fashion and lifestyle publication. As a platform for emerging and reinvented artists we connect with our readers by engaging them and triggering introspection in the worlds of fashion, beauty, design, travel and entertainment.

So It Goes is a biannual magazine that champions the original voices of today across seven chapters:

The Actors, The Directors, The Artists, The Collection, The Musicians, The Places and The Writers. The magazine is a meeting place for a global network of photographers, journalists and other creatives. In a digital world, So It Goes is a reminder of the power print magazines have to touch lives and reveal the issues, places and people that deserve to be brought closer to home.

So It Goes is also a creative agency that extends the magazine’s network and commitment to unique storytelling into branded film content, documentaries, featurettes and short films. From Ben Whishaw to the Sundance Film Festival, we turn the new into the timeless.

TRACE is a TRANSCULTURAL Styles and Ideas magazine, a new expression in culture documenting the impact of the interconnected worlds of music, fashion, film, art, politics on today's multiethnic youth.

Established in London in 1996 by Claude Grunitzky, only 25-years-old at the time, TRACE was first materialized in the form of a magazine. Originally entitled TRUE, changing its name to TRACE a year later, the publication quickly became a big success and built a significant fan base around the world. After moving TRACE's headquarters to New York in 1998, Grunitzky sought to expand the company's scope. Since, the company has grown to become a multi-platform international company, encompassing TRACE Magazine US, TRACE Magazine UK, TRACE Television, web environments www.trace212. and www.trace.tv and regular art exhibits and monthly fashion and music events.