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Independent magazine about music, film, art and style, and an associated record label and club night.

Prim articulates a vision of fashion through the prism of art. Each of its lavish full-page photographic excursions into the many-layered world of fashion conjures up unique expressions of stylistic sensibility. The fabulous photography coaxes up moods varying from the nonchalant and introspective, to the edgy and disaffected, to the extravagant and risqué. The aspiration of the photographer is seemingly lifted from mere craft to the rarified realm of art. Demonstrating sensitivity, finesse, and artistic flair, the photography itself can command the distinction of being artful and worthy of visual interest rivaling the subject of its very own lens. Each issue of Prim spotlights innovative and daring designers, photographers, and artists who are pushing the envelope of contemporary fashion into the mysterious unknown. Prim has that aura of mystique that devotees of fashion covet.

It has been available in the news-stands, in Italy and abroad, for many years. Its frequency coincides with the international fashion shows. Exclusive photos and never ordinary bilingual texts, are flash that draw the attention on the trends that are really important and that offer absolutely international sight of the Haute Couture and of the Prêt-a-Porter. Already from the first issue, Book moda has asserted to itself rules of absolute rigour in all the numberless aspects that make the image and the substance of a really prestigious magazine. A peculiarity is the exactness in the information, coincise and exhaustive in the choice of the users target. Considering the dealed topics , BOOK MODA addresses itself to the experts and to a wide public of qualified readers. BOOK MODA is an advertising means for the most qualified Made in Italy, not dispersive, ideal for campaigns of products directly or indirectly bounded to the fashion word.