WTF?

West fuses with East. East meets West. W.E. is a new breed of Style Culture/Design boutique magazine that brings the best of two worlds together. It appeals to readers who are influential and affluent, global in vision and yet individual in taste. W.E. aims to capture the innovative and the inspirational with special focus on the Asian metropolis, and present them through bold design and sophisticated concepts. Anything but a ghettoized ethnic magazine. W.E. initiates our readers in to a hybrid world of the future. As all things Asian increase in global influence across areas of lifestyle, design, fashion, entertainment, culture and philosophy, a premier cultural and lifestyle guide in timely due. W.E. features the modern, creative and diverse selection of talents in Asia that are visionary, provocative and sense enriching. The focus is Asia, but the approach is international. Bringing together both emerging and iconoclastic creators and contributors from around the world, in fields of photography, graphic design, fashion entertainment and media. W.E. offers an unique editorial attitude and original design concept. Our aesthetics is versatile and witty, with no want of sophistication. W.E. advocates a new attitude towards life in 21th century. That is, to globalize the regional and individualize the universal.

Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s. Also known as Cosmo, its current content includes articles on relationships and sex, health, careers, self-improvement, celebrities, as well as fashion and beauty. Published by Hearst Magazines, Cosmopolitan has 58 international editions, is printed in 34 languages and is distributed in more than 100 countries.

Maxim is an international men's magazine based in the United Kingdom and known for its revealing pictorials featuring popular actresses, singers, and female models, none of whom are nude in the American version.

In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market a myriad of other magazines and projects.

Maxim in the United States is now published by Alpha Media Group.

Due to its success in its primary markets, Maxim has expanded into many other countries, including Argentina, Canada, India, Indonesia, Israel, Belgium, Romania, the Czech Republic, France (marketed under "Maximal"), Germany, Bulgaria, Brazil, Chile, Greece, Italy, Korea, Mexico, Netherlands, Poland, Russia (where it stands now as the most popular men's magazine), Serbia, the Philippines, Singapore, Spain, Thailand, Ukraine, and Portugal (marketed under "Maxmen"). A wireless version of the magazine was launched in 2005 across cellular carriers in twenty European and Asian countries.