Design

jumpthegap®, Roca’s international design competition, has always had a forward-looking approach, seeking to promote the creativity and talent of students and professionals to devise creative, innovative and radical products through a multidisciplinary and intercultural vision.

However, the concept of the future has now changed. We are currently facing different challenges as individuals and as a society. Some of them are unexpected, such as those caused by the pandemic. Others are of growing and vital importance, such as preserving the planet we live on, supporting its diversity, or fighting poverty and hunger…

Empowerment, resistance, rebellion, protection, mystery, invisibility, negligence, discrimination - the concept of anonymity touches a wide spectrum of subjectivities that profoundly affects the perception of our own and others’ identities.

Sometimes a conscious choice, other times a forced imposition, the state of being anonymous directly reflects the political and social forces within any paradigm, thus making it intrinsically related to the field of design and its subsequent impact.

As we explore the forces that shape and motivate the connections between design and identity, anonymity represents a way to read and write the future of individual and collective action in design.