Into The Gloss

Plaza Magazine International is an international publication, focusing on design, interior decoration and fashion with a "hip" Scandinavian perspective. Plaza Magazine is published 6 times per year by Plaza Publishing Group AB, and is sold is over 40 countries world wide. Plaza Magazine was founded in 1994.

The 200+ page magazine contains articles on fashion, design and interiors geared for the rich and glamourous. The magazine contains many ads from well-known houses such as Armani, Gucci, Hugo Boss, Rolex, Breitling, Chanel, Louis Vuitton, Ermenegildo Zegna, Canali, Corneliani and Chopard. Plaza Magazine can be difficult to find, especially outside of the most major American and European cities.

The magazine interviews people from all over the world for its articles, including designers, architects, Hollywood stars, musicians, house owners, company executives and story characters such as Harry Potter/Dr.Seus/Bart Simpson. With a prize- nominated design and in co-operation with the best - both Swedish and foreign - photographers and their teams they offer world-class pictures. Most of magazines photographers work for leading interior and fashion magazines all over the globe.

Plaza Magazine International is distributed and sold in over 40 countries all over the world. Plaza Magazine Sweden (Swedish version) is sold all over Scandinavia.

Vogue is the fashion authority. Setting the standard for over 100 years has made Vogue the best selling fashion magazine in the world. Each issue delivers the latest in beauty, style, health, fitness and celebrities. Before it's in fashion, it's in Vogue!

Vogue was founded as a weekly publication by Arthur Baldwin Turnure in 1892. When he died in 1909, Condé Nast picked it up and slowly began growing the publication. The first change Nast made was that Vogue appeared every two weeks instead of weekly. Nast also went overseas in the early 1910s. The magazines number of publications and profit increased dramatically under Nast.

In the 1960s, with Diana Vreeland as editor-in-chief and personality, the magazine began to appeal to the youth of the sexual revolution by focusing more on contemporary fashion and editorial features openly discussing sexuality.

Vogue also continued making household names out of models, a practice that continued with Suzy Parker, Twiggy, Jean Shrimpton, Lauren Hutton, Veruschka, Marisa Berenson, Penelope Tree, and others.

In 1973, Vogue became a monthly publication. Under editor-in-chief Grace Mirabella, the magazine underwent extensive editorial and stylistic changes to respond to changes in the lifestyles of its target audience.

The current editor-in-chief of American Vogue is Anna Wintour, noted for her trademark bob and her practice of wearing sunglasses indoors. Since taking over in 1988, Wintour has worked to protect the magazine's high status and reputation among fashion publications. In order to do so, she has made the magazine focus on new and more accessible ideas of "fashion" for a wider audience. This allowed Wintour to keep a high circulation while discovering new trends that a broader audience could conceivably afford.

Wintour's presence at fashion shows is often taken as an indicator of the designer's profile within the industry.

In 2003, she joined the Council of Fashion Designers of America in creating a fund that provides money and guidance to at least two emerging designers each year. This has built loyalty among the emerging new star designers, and helped preserve the magazine's dominant position of influence through what Time called her own "considerable influence over American fashion. Runway shows don't start until she arrives. Designers succeed because she anoints them. Trends are created or crippled on her command."

Founded by Mino Pissimiglia in 1946, Estetica quickly established itself as the most informative publication at the forefront of the Italian hairdressing industry. It was successfully launched in Japan in 1958, followed by Peru, Latin America and The Middle East in 1962 - 1963. The launch of the first Italian-English International edition was heralded in 1977. Today, Estetica is published in 24 editions and distributed in 80 countries with a global circulation of over 270,000. Estetica, the market leader in specialised publishing, offers new product information, exhibition news, photo collections, step-by-steps, as well as the very latest in hair trends. The main section of the magazine, Estetica International, is common to all issues and is thus translated into 5 different languages. It offers an exciting preview of the very best in hair styles and fashion trends from around the globe. The front section of each edition is unique to the countries where it is issued and provides readers with essential information on product innovation, celebrity interviews and industry news as well as corporate advertising.